Companion vs Macpac:Which is more popular in New Zealand?
In October 2026, Macpac had more branded searches than Companion among camping gear brands in New Zealand. Macpac had about 1,000 branded searches, while Companion had 20. Macpac made up 4.2% of all camping gear brand searches we track, and Companion accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Macpac appeared in four of the five answers and Companion in none.
Who do people search for more?
Macpac, about 50 searches for every 1 for Companion
Who does AI mention more?
Macpac, mentioned in 4 of 5 answers, Companion in 0
Who does AI recommend more?
Macpac, the only one of the two named
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Companion did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Macpac1st
Kathmandu2nd
Kiwi Camping3rd
Coleman4th
OZtrail5th- Zempire6th
Sea to Summit6th
Black Wolf–
Snow Peak–- Companion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping gear brands in New Zealand?”
Asked ChatGPT
“What's the best camping gear brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“camping equipment nz”
Searched Google, AI Overview
“outdoor gear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Companion or Macpac more popular in search?
This chart shows how often people search Google for Companion and Macpac by name. Each line represents a brand's share of searches for all ten camping gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Companion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zempire | Kiwi Camping | OZtrail | Kathmandu | Coleman | Macpac | Black Wolf | Snow Peak | Sea to Summit | Companion |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36% | 22.9% | 13.8% | 11% | 9.6% | 3.5% | 1.7% | 1.3% | 0.16% | 0.03% |
| Dec 2025 | 35.8% | 19.7% | 14% | 13.3% | 11% | 4% | 0.99% | 1% | 0.11% | 0.06% |
| Jan 2026 | 40.5% | 22.2% | 12.6% | 10.7% | 9% | 2.9% | 0.94% | 0.98% | 0.14% | 0.04% |
| Feb 2026 | 34.4% | 23.4% | 14.2% | 11.1% | 8.4% | 4.7% | 1.7% | 1.6% | 0.26% | 0.1% |
| Mar 2026 | 31.6% | 26.6% | 13.5% | 9.1% | 8.1% | 4.9% | 2.5% | 3% | 0.54% | 0.16% |
| Apr 2026 | 33.1% | 26.5% | 11.6% | 9.6% | 6.9% | 4.7% | 3.4% | 3.7% | 0.28% | 0.19% |
| May 2026 | 30.5% | 25.2% | 11.4% | 9.1% | 6.3% | 5.6% | 5.8% | 5.4% | 0.41% | 0.28% |
| Jun 2026 | 34.4% | 21.2% | 13.5% | 9.8% | 6.6% | 4.9% | 5% | 3.7% | 0.43% | 0.29% |
| Jul 2026 | 35.9% | 19.7% | 13.4% | 10.1% | 7.5% | 4.4% | 4.5% | 4% | 0.5% | 0.12% |
| Aug 2026 | 34.3% | 19% | 16.3% | 10.4% | 6.9% | 5% | 4.4% | 3.1% | 0.38% | 0.19% |
| Sep 2026 | 34.2% | 21.4% | 14.9% | 10.8% | 8% | 4.6% | 2.8% | 2.8% | 0.36% | 0.07% |
| Oct 2026 | 37% | 20% | 14.3% | 11.5% | 9.3% | 4.2% | 2% | 1.6% | 0.21% | 0.08% |
Macpac sells other things too, so only its searches that name this product count here, like “macpac tent”.
How has branded search for Companion and Macpac changed in New Zealand over the last 12 months?
3 findings
- Macpac was ahead of Companion in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Companion’s share of searches among camping gear brands in New Zealand moved from 0.03% to 0.08%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 12 months ending October 2026, Macpac’s share of searches among camping gear brands in New Zealand moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand camping gear brands in October 2026?
1 change
Estimated monthly branded searches for Companion in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.
How are Companion’s and Macpac’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Companion’s and Macpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping gear brands
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