Brandwave

Kiwi Camping vs OZtrail:Which is more popular in New Zealand?

In October 2026, Kiwi Camping had more branded searches than OZtrail among camping gear brands in New Zealand. Kiwi Camping had about 4,760 branded searches, while OZtrail had 3,400. Kiwi Camping made up 20% of all camping gear brand searches we track, and OZtrail accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Kiwi Camping appeared in three of the five answers and OZtrail in one. Kiwi Camping was mentioned before OZtrail in two out of three answers that named either.

Among camping gear brands in New Zealand in October 2026

Who do people search for more?

Kiwi Camping, about 40% more searches than OZtrail

Kiwi Camping 4.8K searchesOZtrail 3.4K searches

Who does AI mention more?

Kiwi Camping, mentioned in 3 of 5 answers, OZtrail in 1

Kiwi Camping in 3 of 5OZtrail in 1 of 5

Who does AI recommend more?

Kiwi Camping, named ahead of OZtrail in 2 of 3 answers

Kiwi Camping first in 2OZtrail first in 1

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiwi Camping was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. OZtrail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kiwi Camping was listed before OZtrail in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Snow Peak–
  10. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Kiwi Camping or OZtrail more popular in search?

This chart shows how often people search Google for Kiwi Camping and OZtrail by name. Each line represents a brand's share of searches for all ten camping gear brands we track, month by month, from searches in New Zealand.

Kiwi Camping and OZtrail among camping gear brands in New Zealand, by month

Share of searches by month for Kiwi Camping, OZtrail. The figures are in the table below the chart.

View monthly share of searches table
MonthZempireKiwi CampingOZtrailKathmanduColemanMacpacBlack WolfSnow PeakSea to SummitCompanion
Nov 202536%22.9%13.8%11%9.6%3.5%1.7%1.3%0.16%0.03%
Dec 202535.8%19.7%14%13.3%11%4%0.99%1%0.11%0.06%
Jan 202640.5%22.2%12.6%10.7%9%2.9%0.94%0.98%0.14%0.04%
Feb 202634.4%23.4%14.2%11.1%8.4%4.7%1.7%1.6%0.26%0.1%
Mar 202631.6%26.6%13.5%9.1%8.1%4.9%2.5%3%0.54%0.16%
Apr 202633.1%26.5%11.6%9.6%6.9%4.7%3.4%3.7%0.28%0.19%
May 202630.5%25.2%11.4%9.1%6.3%5.6%5.8%5.4%0.41%0.28%
Jun 202634.4%21.2%13.5%9.8%6.6%4.9%5%3.7%0.43%0.29%
Jul 202635.9%19.7%13.4%10.1%7.5%4.4%4.5%4%0.5%0.12%
Aug 202634.3%19%16.3%10.4%6.9%5%4.4%3.1%0.38%0.19%
Sep 202634.2%21.4%14.9%10.8%8%4.6%2.8%2.8%0.36%0.07%
Oct 202637%20%14.3%11.5%9.3%4.2%2%1.6%0.21%0.08%

How has branded search for Kiwi Camping and OZtrail changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand camping gear brands in October 2026?

2 changes

  1. In October 2026, Kiwi Camping lost share of searches among camping gear brands in New Zealand, from 21.4% to 20%.

  2. In October 2026, OZtrail lost share of searches among camping gear brands in New Zealand, from 14.9% to 14.3%.

How are Kiwi Camping’s and OZtrail’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Kiwi Camping’s and OZtrail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiwi Camping

10 branded search terms

  • kiwi camping
  • kiwi camping chairs
  • kiwi camping gazebo
  • kiwi camping kingfisher
  • kiwi camping savanna
  • kiwi camping shelter
  • kiwi camping tent
  • kiwi camping trolley
  • kiwicamping
  • kiwicamping tent

OZtrail

12 branded search terms

  • oztrail
  • oztrail blackout tent
  • oztrail camping
  • oztrail fast frame
  • oztrail fatmat
  • oztrail gazebo
  • oztrail hiker fly
  • oztrail queen stretcher
  • oztrail stretcher
  • oztrail stretcher tent
  • oztrail swag
  • oztrail tent

How the Brand Demand Index is measured

Other head-to-heads among camping gear brands

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