Brandwave

How popular isSnow Peak?

In October 2026, people searched for Snow Peak by name about 400 times in New Zealand, about the same as the previous year. These searches made up 1.6% of all New Zealand camping gear brand searches, placing Snow Peak eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about camping gear brands, Snow Peak did not appear in any of the answers.

Search and AI answers in October 2026

Snow Peak is the eighth most searched of 10 competitors and not named in the AI answers we collected.

  1. ZempireShare of searches 37%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. Kiwi CampingShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OZtrailShare of searches 14.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. KathmanduShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Snow PeakShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

Snow Peak website (opens in a new tab)

Follow Snow Peak and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snow Peak did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Snow Peak–
  10. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

How often do people search for Snow Peak compared with other New Zealand camping gear brands?

Snow Peak against camping gear brands in New Zealand, by month

Share of searches by month for Zempire, Kiwi Camping, OZtrail, Kathmandu, Coleman, Macpac, Snow Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthZempireKiwi CampingOZtrailKathmanduColemanMacpacBlack WolfSnow PeakSea to SummitCompanion
Nov 202536%22.9%13.8%11%9.6%3.5%1.7%1.3%0.16%0.03%
Dec 202535.8%19.7%14%13.3%11%4%0.99%1%0.11%0.06%
Jan 202640.5%22.2%12.6%10.7%9%2.9%0.94%0.98%0.14%0.04%
Feb 202634.4%23.4%14.2%11.1%8.4%4.7%1.7%1.6%0.26%0.1%
Mar 202631.6%26.6%13.5%9.1%8.1%4.9%2.5%3%0.54%0.16%
Apr 202633.1%26.5%11.6%9.6%6.9%4.7%3.4%3.7%0.28%0.19%
May 202630.5%25.2%11.4%9.1%6.3%5.6%5.8%5.4%0.41%0.28%
Jun 202634.4%21.2%13.5%9.8%6.6%4.9%5%3.7%0.43%0.29%
Jul 202635.9%19.7%13.4%10.1%7.5%4.4%4.5%4%0.5%0.12%
Aug 202634.3%19%16.3%10.4%6.9%5%4.4%3.1%0.38%0.19%
Sep 202634.2%21.4%14.9%10.8%8%4.6%2.8%2.8%0.36%0.07%
Oct 202637%20%14.3%11.5%9.3%4.2%2%1.6%0.21%0.08%

  1. 1.Zempire

    37%

    Held 1st. 8.8K estimated branded searches, +83.2% vs prior month. Share +2.7 points.

  2. 2.Kiwi Camping

    20%

    Held 2nd. 4.8K estimated branded searches, +58.1% vs prior month. Share -1.4 points.

  3. 3.OZtrail

    14.3%

    Held 3rd. 3.4K estimated branded searches, +62.7% vs prior month. Share -0.6 points.

  4. 4.Kathmandu

    11.5%

    Held 4th. 2.7K estimated branded searches, +79.6% vs prior month. Share +0.6 points.

  5. 5.Coleman

    9.3%

    Held 5th. 2.2K estimated branded searches, +95.6% vs prior month. Share +1.2 points.

  6. 6.Macpac

    4.2%

    Held 6th. 1K estimated branded searches, +53.8% vs prior month. Share -0.4 points.

  7. 7.Black Wolf

    2%

    Held 7th. 470 estimated branded searches, +17.5% vs prior month. Share -0.9 points.

  8. 8.Snow Peak

    1.6%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share -1.1 points.

  9. 9.Sea to Summit

    0.21%

    Held 9th. 50 estimated branded searches, 0% vs prior month. Share -0.1 points.

  10. 10.Companion

    0.08%

    Held 10th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Kathmandu, Macpac and Sea to Summit sell other things too, so only their searches that name this product count here, like “kathmandu tent”.

Compare popularity between Snow Peak and its closest rivals

Every comparison with Snow Peak

9 comparisons

How has branded search demand for Snow Peak changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Snow Peak in New Zealand held steady at 400.
  • Across the 12 months ending October 2026, Snow Peak’s share of searches among camping gear brands in New Zealand peaked at 5.4% in May 2026 and was lowest at 0.98% in January 2026.

How did search popularity change for New Zealand camping gear brands in October 2026?

6 changes

  1. In October 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 34.2% to 37%.

  2. In October 2026, Coleman gained share of searches among camping gear brands in New Zealand, from 8% to 9.3%.

  3. In October 2026, Kathmandu gained share of searches among camping gear brands in New Zealand, from 10.8% to 11.5%.

  4. In October 2026, Kiwi Camping lost share of searches among camping gear brands in New Zealand, from 21.4% to 20%.

  5. In October 2026, Snow Peak lost share of searches among camping gear brands in New Zealand, from 2.8% to 1.6%.

  6. In October 2026, Black Wolf lost share of searches among camping gear brands in New Zealand, from 2.8% to 2%.

How are Snow Peak’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Snow Peak’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • snow peak
  • snow peak camping

Do you work for Snow Peak? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Snow Peak your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free