Brandwave

Snow Peak vs Zempire:Which is more popular in New Zealand?

In October 2026, Zempire had more branded searches than Snow Peak among camping gear brands in New Zealand. Zempire had about 8,810 branded searches, while Snow Peak had 390. Zempire made up 37% of all camping gear brand searches we track, and Snow Peak accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Zempire appeared in two of the five answers and Snow Peak in none.

Among camping gear brands in New Zealand in October 2026

Who do people search for more?

Zempire, about 23 searches for every 1 for Snow Peak

Zempire 8.8K searchesSnow Peak 390 searches

Who does AI mention more?

Zempire, mentioned in 2 of 5 answers, Snow Peak in 0

Zempire in 2 of 5Snow Peak in 0 of 5

Who does AI recommend more?

Zempire, the only one of the two named

Zempire first in 2Snow Peak never named

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snow Peak did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Snow Peak–
  10. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Snow Peak or Zempire more popular in search?

This chart shows how often people search Google for Snow Peak and Zempire by name. Each line represents a brand's share of searches for all ten camping gear brands we track, month by month, from searches in New Zealand.

Snow Peak and Zempire among camping gear brands in New Zealand, by month

Share of searches by month for Zempire, Snow Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthZempireKiwi CampingOZtrailKathmanduColemanMacpacBlack WolfSnow PeakSea to SummitCompanion
Nov 202536%22.9%13.8%11%9.6%3.5%1.7%1.3%0.16%0.03%
Dec 202535.8%19.7%14%13.3%11%4%0.99%1%0.11%0.06%
Jan 202640.5%22.2%12.6%10.7%9%2.9%0.94%0.98%0.14%0.04%
Feb 202634.4%23.4%14.2%11.1%8.4%4.7%1.7%1.6%0.26%0.1%
Mar 202631.6%26.6%13.5%9.1%8.1%4.9%2.5%3%0.54%0.16%
Apr 202633.1%26.5%11.6%9.6%6.9%4.7%3.4%3.7%0.28%0.19%
May 202630.5%25.2%11.4%9.1%6.3%5.6%5.8%5.4%0.41%0.28%
Jun 202634.4%21.2%13.5%9.8%6.6%4.9%5%3.7%0.43%0.29%
Jul 202635.9%19.7%13.4%10.1%7.5%4.4%4.5%4%0.5%0.12%
Aug 202634.3%19%16.3%10.4%6.9%5%4.4%3.1%0.38%0.19%
Sep 202634.2%21.4%14.9%10.8%8%4.6%2.8%2.8%0.36%0.07%
Oct 202637%20%14.3%11.5%9.3%4.2%2%1.6%0.21%0.08%

How has branded search for Snow Peak and Zempire changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand camping gear brands in October 2026?

2 changes

  1. In October 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 34.2% to 37%.

  2. In October 2026, Snow Peak lost share of searches among camping gear brands in New Zealand, from 2.8% to 1.6%.

How are Snow Peak’s and Zempire’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Snow Peak’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Snow Peak

1 branded search term

  • snow peak

Zempire

16 branded search terms

  • zempire
  • zempire aerobase 3
  • zempire air tent
  • zempire airforce 1
  • zempire camping
  • zempire canvas tent
  • zempire chair
  • zempire evo
  • zempire gazebo
  • zempire inflatable tents
  • zempire mattress
  • zempire monstamat
  • zempire monstamat twin
  • zempire pump
  • zempire shelter
  • zempire tent

How the Brand Demand Index is measured

Other head-to-heads among camping gear brands

Creator with pink hair and a pink jacket

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