OZtrail vs Snow Peak:Which is more popular in New Zealand?
In October 2026, OZtrail had more branded searches than Snow Peak among camping gear brands in New Zealand. OZtrail had about 3,400 branded searches, while Snow Peak had 390. OZtrail made up 14.3% of all camping gear brand searches we track, and Snow Peak accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about camping gear brands, OZtrail appeared in one of the five answers and Snow Peak in none.
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OZtrail was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Snow Peak did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Macpac1st
Kathmandu2nd
Kiwi Camping3rd
Coleman4th
OZtrail5th- Zempire6th
Sea to Summit6th
Black Wolf–
Snow Peak–- Companion–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camping gear brands in New Zealand?”
Asked ChatGPT
“What's the best camping gear brand in New Zealand for a family campsite?”
Searched Google, AI Overview
“camping equipment nz”
Searched Google, AI Overview
“outdoor gear nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is OZtrail or Snow Peak more popular in search?
This chart shows how often people search Google for OZtrail and Snow Peak by name. Each line represents a brand's share of searches for all ten camping gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for OZtrail, Snow Peak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zempire | Kiwi Camping | OZtrail | Kathmandu | Coleman | Macpac | Black Wolf | Snow Peak | Sea to Summit | Companion |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 36% | 22.9% | 13.8% | 11% | 9.6% | 3.5% | 1.7% | 1.3% | 0.16% | 0.03% |
| Dec 2025 | 35.8% | 19.7% | 14% | 13.3% | 11% | 4% | 0.99% | 1% | 0.11% | 0.06% |
| Jan 2026 | 40.5% | 22.2% | 12.6% | 10.7% | 9% | 2.9% | 0.94% | 0.98% | 0.14% | 0.04% |
| Feb 2026 | 34.4% | 23.4% | 14.2% | 11.1% | 8.4% | 4.7% | 1.7% | 1.6% | 0.26% | 0.1% |
| Mar 2026 | 31.6% | 26.6% | 13.5% | 9.1% | 8.1% | 4.9% | 2.5% | 3% | 0.54% | 0.16% |
| Apr 2026 | 33.1% | 26.5% | 11.6% | 9.6% | 6.9% | 4.7% | 3.4% | 3.7% | 0.28% | 0.19% |
| May 2026 | 30.5% | 25.2% | 11.4% | 9.1% | 6.3% | 5.6% | 5.8% | 5.4% | 0.41% | 0.28% |
| Jun 2026 | 34.4% | 21.2% | 13.5% | 9.8% | 6.6% | 4.9% | 5% | 3.7% | 0.43% | 0.29% |
| Jul 2026 | 35.9% | 19.7% | 13.4% | 10.1% | 7.5% | 4.4% | 4.5% | 4% | 0.5% | 0.12% |
| Aug 2026 | 34.3% | 19% | 16.3% | 10.4% | 6.9% | 5% | 4.4% | 3.1% | 0.38% | 0.19% |
| Sep 2026 | 34.2% | 21.4% | 14.9% | 10.8% | 8% | 4.6% | 2.8% | 2.8% | 0.36% | 0.07% |
| Oct 2026 | 37% | 20% | 14.3% | 11.5% | 9.3% | 4.2% | 2% | 1.6% | 0.21% | 0.08% |
How has branded search for OZtrail and Snow Peak changed in New Zealand over the last 12 months?
3 findings
- OZtrail was ahead of Snow Peak in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, OZtrail’s share of searches among camping gear brands in New Zealand moved from 13.8% to 14.3%, and its estimated monthly branded searches moved from 4.3K to 3.4K.
- Across the 12 months ending October 2026, Snow Peak’s share of searches among camping gear brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand camping gear brands in October 2026?
2 changes
In October 2026, Snow Peak lost share of searches among camping gear brands in New Zealand, from 2.8% to 1.6%.
In October 2026, OZtrail lost share of searches among camping gear brands in New Zealand, from 14.9% to 14.3%.
How are OZtrail’s and Snow Peak’s branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using OZtrail’s and Snow Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping gear brands
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