Brandwave

Black Wolf vs Snow Peak:Which is more popular in New Zealand?

In October 2026, Black Wolf had more branded searches than Snow Peak among camping gear brands in New Zealand. Black Wolf had about 470 branded searches, while Snow Peak had 390. Black Wolf made up 2% of all camping gear brand searches we track, and Snow Peak accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about camping gear brands, neither Black Wolf nor Snow Peak appeared in any of the five answers.

Among camping gear brands in New Zealand in October 2026

Who do people search for more?

Black Wolf, about 21% more searches than Snow Peak

Black Wolf 470 searchesSnow Peak 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Black Wolf in 0 of 5Snow Peak in 0 of 5

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Top camping gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Black Wolf nor Snow Peak showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Macpac1st
  2. Kathmandu2nd
  3. Kiwi Camping3rd
  4. Coleman4th
  5. OZtrail5th
  6. Zempire6th
  7. Sea to Summit6th
  8. Black Wolf–
  9. Snow Peak–
  10. Companion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kathmandu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macpac4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiwi Camping3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zempire2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OZtrail1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snow Peak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping gear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Black Wolf or Snow Peak more popular in search?

This chart shows how often people search Google for Black Wolf and Snow Peak by name. Each line represents a brand's share of searches for all ten camping gear brands we track, month by month, from searches in New Zealand.

Black Wolf and Snow Peak among camping gear brands in New Zealand, by month

Share of searches by month for Black Wolf, Snow Peak. The figures are in the table below the chart.

View monthly share of searches table
MonthZempireKiwi CampingOZtrailKathmanduColemanMacpacBlack WolfSnow PeakSea to SummitCompanion
Nov 202536%22.9%13.8%11%9.6%3.5%1.7%1.3%0.16%0.03%
Dec 202535.8%19.7%14%13.3%11%4%0.99%1%0.11%0.06%
Jan 202640.5%22.2%12.6%10.7%9%2.9%0.94%0.98%0.14%0.04%
Feb 202634.4%23.4%14.2%11.1%8.4%4.7%1.7%1.6%0.26%0.1%
Mar 202631.6%26.6%13.5%9.1%8.1%4.9%2.5%3%0.54%0.16%
Apr 202633.1%26.5%11.6%9.6%6.9%4.7%3.4%3.7%0.28%0.19%
May 202630.5%25.2%11.4%9.1%6.3%5.6%5.8%5.4%0.41%0.28%
Jun 202634.4%21.2%13.5%9.8%6.6%4.9%5%3.7%0.43%0.29%
Jul 202635.9%19.7%13.4%10.1%7.5%4.4%4.5%4%0.5%0.12%
Aug 202634.3%19%16.3%10.4%6.9%5%4.4%3.1%0.38%0.19%
Sep 202634.2%21.4%14.9%10.8%8%4.6%2.8%2.8%0.36%0.07%
Oct 202637%20%14.3%11.5%9.3%4.2%2%1.6%0.21%0.08%

How has branded search for Black Wolf and Snow Peak changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Snow Peak took it in December 2025, Black Wolf took it in February 2026, Snow Peak took it in March 2026, Black Wolf took it in May 2026.
  • Across the 12 months ending October 2026, Black Wolf’s share of searches among camping gear brands in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 520 to 470.
  • Across the 12 months ending October 2026, Snow Peak’s share of searches among camping gear brands in New Zealand moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand camping gear brands in October 2026?

2 changes

  1. In October 2026, Snow Peak lost share of searches among camping gear brands in New Zealand, from 2.8% to 1.6%.

  2. In October 2026, Black Wolf lost share of searches among camping gear brands in New Zealand, from 2.8% to 2%.

How are Black Wolf’s and Snow Peak’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Black Wolf’s and Snow Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Wolf

4 branded search terms

  • black wolf
  • black wolf camping
  • black wolf gazebo
  • black wolf tent

Snow Peak

1 branded search term

  • snow peak

How the Brand Demand Index is measured

Other head-to-heads among camping gear brands

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