Brandwave

How popular isTechni Ice?

In September 2026, people searched for Techni Ice by name about 60 times in New Zealand, a 14.3% decrease from the previous year. These searches made up 1.7% of all New Zealand chilly bin and cooler brand searches, placing Techni Ice sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about chilly bin and cooler brands, Techni Ice did not appear in any of the answers.

Search and AI answers in September 2026

Techni Ice is the sixth most searched of 8 competitors and not listed in any AI answer.

  1. YETIShare of searches 39.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. EskyShare of searches 29.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Icey-TekShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. IglooShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. Techni IceShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Techni Ice did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dometic1st
  2. YETI2nd
  3. Icey-Tek3rd
  4. Coleman4th
  5. Engel5th
  6. Igloo6th
  7. Esky–
  8. Techni Ice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chilly bin and cooler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which chilly bin and cooler brands compete with Techni Ice?

Techni Ice against chilly bin and cooler brands in New Zealand, by month

Share of searches by month for YETI, Esky, Icey-Tek, Igloo, Coleman, Techni Ice. The figures are in the table below the chart.

View monthly share of searches table
MonthYETIEskyIcey-TekIglooColemanTechni IceEngelDometic
Oct 202537%24.8%22%10.3%2.1%1.7%1.2%0.95%
Nov 202540.9%21.3%24.3%8.2%2.6%1.2%0.86%0.61%
Dec 202544.2%24.5%17.7%9%2.8%0.99%0.35%0.49%
Jan 202639.3%24.2%21.2%9.1%3.3%1.8%0.39%0.64%
Feb 202640.1%24.7%21.9%7.7%2.4%1.9%0.64%0.64%
Mar 202639.1%27.9%18.8%8.1%2.8%1.8%0.76%0.76%
Apr 202639.3%26.8%20.3%8.5%2.4%1.4%0.68%0.68%
May 202640.4%25.8%21.3%7.3%1.7%2.1%0.7%0.7%
Jun 202640.2%24.6%20.5%9%3.7%1.2%0.41%0.41%
Jul 202645.1%23.1%17.7%9%1.8%1.4%1.4%0.36%
Aug 202641.3%25.2%19.7%8.7%2.3%1.6%0.65%0.65%
Sep 202639.3%29.4%17.2%8.8%2.5%1.7%0.85%0.28%

  1. 1.YETI

    39.3%

    Held 1st. 1.4K estimated branded searches, +8.6% vs prior month. Share -2 points.

  2. 2.Esky

    29.4%

    Held 2nd. 1K estimated branded searches, +33.3% vs prior month. Share +4.2 points.

  3. 3.Icey-Tek

    17.2%

    Held 3rd. 610 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Igloo

    8.8%

    Held 4th. 310 estimated branded searches, +14.8% vs prior month. Share 0 points.

  5. 5.Coleman

    2.5%

    Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.3 points.

  6. 6.Techni Ice

    1.7%

    Held 6th. 60 estimated branded searches, +20% vs prior month. Share +0.1 points.

  7. 7.Engel

    0.85%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Dometic

    0.28%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.

Compare popularity between Techni Ice and its closest rivals

Every comparison with Techni Ice

5 comparisons

How has branded search demand for Techni Ice changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Techni Ice in New Zealand fell from 70 to 60.
  • Across the 12 months ending September 2026, Techni Ice’s share of searches among chilly bin and cooler brands in New Zealand peaked at 2.1% in May 2026 and was lowest at 0.99% in December 2025.

How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?

6 changes

  1. In September 2026, Esky gained share of searches among chilly bin and cooler brands in New Zealand, from 25.2% to 29.4%.

  2. In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%.

  3. In September 2026, YETI lost share of searches among chilly bin and cooler brands in New Zealand, from 41.3% to 39.3%.

  4. In September 2026, Engel rose from 8th to 7th among chilly bin and cooler brands in New Zealand.

  5. In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand.

  6. Estimated monthly branded searches for Igloo in New Zealand fell 27.9% over 12 measured months, from 430 to 310 in September 2026.

How are Techni Ice’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Techni Ice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • techni ice cooler
  • techni ice esky
  • techni ice icebox
  • techniice
  • techniice cooler
  • techniice esky
  • techniice icebox

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How the Brand Demand Index is measured

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