Dometic vs Techni Ice:Which is more popular?
In September 2026, Techni Ice had more branded searches than Dometic among chilly bin and cooler brands in New Zealand. Techni Ice had about 60 branded searches, while Dometic had 10. Techni Ice made up 1.7% of all chilly bin and cooler brand searches we track, and Dometic accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about chilly bin and cooler brands, Dometic appeared in all five answers and Techni Ice in none.
Who do people search for more?
Techni Ice, about 6 searches for every 1 for Dometic
Who does AI mention more?
Dometic, mentioned in every answer we collected
Who does AI recommend more?
Dometic, the only one of the two named
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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dometic appeared in all five answers. Techni Ice did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chilly bin and cooler brands
5 answers
Asked ChatGPT
“Which chilly bin and cooler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chilly bin and cooler brands in New Zealand?”
Asked ChatGPT
“What's the best chilly bin and cooler brand in New Zealand for camping trips?”
Searched Google, AI Overview
“best chilly bin nz”
Searched Google, AI Overview
“portable cooler nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dometic or Techni Ice more popular in search?
This chart shows how often people search Google for Dometic and Techni Ice by name. Each line represents a brand's share of searches for all eight chilly bin and cooler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Techni Ice, Dometic. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Esky | Icey-Tek | Igloo | Coleman | Techni Ice | Engel | Dometic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.8% | 22% | 10.3% | 2.1% | 1.7% | 1.2% | 0.95% |
| Nov 2025 | 40.9% | 21.3% | 24.3% | 8.2% | 2.6% | 1.2% | 0.86% | 0.61% |
| Dec 2025 | 44.2% | 24.5% | 17.7% | 9% | 2.8% | 0.99% | 0.35% | 0.49% |
| Jan 2026 | 39.3% | 24.2% | 21.2% | 9.1% | 3.3% | 1.8% | 0.39% | 0.64% |
| Feb 2026 | 40.1% | 24.7% | 21.9% | 7.7% | 2.4% | 1.9% | 0.64% | 0.64% |
| Mar 2026 | 39.1% | 27.9% | 18.8% | 8.1% | 2.8% | 1.8% | 0.76% | 0.76% |
| Apr 2026 | 39.3% | 26.8% | 20.3% | 8.5% | 2.4% | 1.4% | 0.68% | 0.68% |
| May 2026 | 40.4% | 25.8% | 21.3% | 7.3% | 1.7% | 2.1% | 0.7% | 0.7% |
| Jun 2026 | 40.2% | 24.6% | 20.5% | 9% | 3.7% | 1.2% | 0.41% | 0.41% |
| Jul 2026 | 45.1% | 23.1% | 17.7% | 9% | 1.8% | 1.4% | 1.4% | 0.36% |
| Aug 2026 | 41.3% | 25.2% | 19.7% | 8.7% | 2.3% | 1.6% | 0.65% | 0.65% |
| Sep 2026 | 39.3% | 29.4% | 17.2% | 8.8% | 2.5% | 1.7% | 0.85% | 0.28% |
How has the Dometic and Techni Ice comparison changed over the last 12 months?
3 findings
- Techni Ice was ahead of Dometic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dometic’s share of searches among chilly bin and cooler brands in New Zealand moved from 0.95% to 0.28%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending September 2026, Techni Ice’s share of searches among chilly bin and cooler brands in New Zealand held steady at 1.7%, and its estimated monthly branded searches moved from 70 to 60.
How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?
2 changes
In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand.
Estimated monthly branded searches for Techni Ice in New Zealand fell 14.3% over 12 measured months, from 70 to 60 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Dometic’s and Techni Ice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dometic
1 branded search term
- dometic cfx
Techni Ice
7 branded search terms
- techni ice cooler
- techni ice esky
- techni ice icebox
- techniice
- techniice cooler
- techniice esky
- techniice icebox
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