Icey-Tek vs YETI:Which is more popular?
In September 2026, YETI had more branded searches than Icey-Tek among chilly bin and cooler brands in New Zealand. YETI had about 1,390 branded searches, while Icey-Tek had 610. YETI made up 39.3% of all chilly bin and cooler brand searches we track, and Icey-Tek accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about chilly bin and cooler brands, YETI appeared in all five answers and Icey-Tek in three. YETI was mentioned before Icey-Tek in three out of five answers.
Who do people search for more?
YETI, about 2 searches for every 1 for Icey-Tek
Who does AI mention more?
YETI, mentioned in every answer we collected
Who does AI recommend more?
YETI, named ahead of Icey-Tek in 3 of 5 answers
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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, YETI appeared in all five answers. Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. YETI was listed before Icey-Tek in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chilly bin and cooler brands
5 answers
Asked ChatGPT
“Which chilly bin and cooler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chilly bin and cooler brands in New Zealand?”
Asked ChatGPT
“What's the best chilly bin and cooler brand in New Zealand for camping trips?”
Searched Google, AI Overview
“best chilly bin nz”
Searched Google, AI Overview
“portable cooler nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Icey-Tek or YETI more popular in search?
This chart shows how often people search Google for Icey-Tek and YETI by name. Each line represents a brand's share of searches for all eight chilly bin and cooler brands we track, month by month, from searches in New Zealand.
Share of searches by month for YETI, Icey-Tek. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Esky | Icey-Tek | Igloo | Coleman | Techni Ice | Engel | Dometic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.8% | 22% | 10.3% | 2.1% | 1.7% | 1.2% | 0.95% |
| Nov 2025 | 40.9% | 21.3% | 24.3% | 8.2% | 2.6% | 1.2% | 0.86% | 0.61% |
| Dec 2025 | 44.2% | 24.5% | 17.7% | 9% | 2.8% | 0.99% | 0.35% | 0.49% |
| Jan 2026 | 39.3% | 24.2% | 21.2% | 9.1% | 3.3% | 1.8% | 0.39% | 0.64% |
| Feb 2026 | 40.1% | 24.7% | 21.9% | 7.7% | 2.4% | 1.9% | 0.64% | 0.64% |
| Mar 2026 | 39.1% | 27.9% | 18.8% | 8.1% | 2.8% | 1.8% | 0.76% | 0.76% |
| Apr 2026 | 39.3% | 26.8% | 20.3% | 8.5% | 2.4% | 1.4% | 0.68% | 0.68% |
| May 2026 | 40.4% | 25.8% | 21.3% | 7.3% | 1.7% | 2.1% | 0.7% | 0.7% |
| Jun 2026 | 40.2% | 24.6% | 20.5% | 9% | 3.7% | 1.2% | 0.41% | 0.41% |
| Jul 2026 | 45.1% | 23.1% | 17.7% | 9% | 1.8% | 1.4% | 1.4% | 0.36% |
| Aug 2026 | 41.3% | 25.2% | 19.7% | 8.7% | 2.3% | 1.6% | 0.65% | 0.65% |
| Sep 2026 | 39.3% | 29.4% | 17.2% | 8.8% | 2.5% | 1.7% | 0.85% | 0.28% |
How has the Icey-Tek and YETI comparison changed over the last 12 months?
3 findings
- YETI was ahead of Icey-Tek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among chilly bin and cooler brands in New Zealand moved from 22% to 17.2%, and its estimated monthly branded searches moved from 920 to 610.
- Across the 12 months ending September 2026, YETI’s share of searches among chilly bin and cooler brands in New Zealand moved from 37% to 39.3%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?
2 changes
In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%.
In September 2026, YETI lost share of searches among chilly bin and cooler brands in New Zealand, from 41.3% to 39.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Icey-Tek’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chilly bin and cooler brands
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