Esky vs Icey-Tek:Which is more popular?
In September 2026, Esky had more branded searches than Icey-Tek among chilly bin and cooler brands in New Zealand. Esky had about 1,040 branded searches, while Icey-Tek had 610. Esky made up 29.4% of all chilly bin and cooler brand searches we track, and Icey-Tek accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about chilly bin and cooler brands, Icey-Tek appeared in three of the five answers and Esky in none.
Who do people search for more?
Esky, about 70% more searches than Icey-Tek
Who does AI mention more?
Icey-Tek, mentioned in 3 of 5 answers, Esky in 0
Who does AI recommend more?
Icey-Tek, the only one of the two named
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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Icey-Tek was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Esky did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chilly bin and cooler brands
5 answers
Asked ChatGPT
“Which chilly bin and cooler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chilly bin and cooler brands in New Zealand?”
Asked ChatGPT
“What's the best chilly bin and cooler brand in New Zealand for camping trips?”
Searched Google, AI Overview
“best chilly bin nz”
Searched Google, AI Overview
“portable cooler nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Esky or Icey-Tek more popular in search?
This chart shows how often people search Google for Esky and Icey-Tek by name. Each line represents a brand's share of searches for all eight chilly bin and cooler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Esky, Icey-Tek. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Esky | Icey-Tek | Igloo | Coleman | Techni Ice | Engel | Dometic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.8% | 22% | 10.3% | 2.1% | 1.7% | 1.2% | 0.95% |
| Nov 2025 | 40.9% | 21.3% | 24.3% | 8.2% | 2.6% | 1.2% | 0.86% | 0.61% |
| Dec 2025 | 44.2% | 24.5% | 17.7% | 9% | 2.8% | 0.99% | 0.35% | 0.49% |
| Jan 2026 | 39.3% | 24.2% | 21.2% | 9.1% | 3.3% | 1.8% | 0.39% | 0.64% |
| Feb 2026 | 40.1% | 24.7% | 21.9% | 7.7% | 2.4% | 1.9% | 0.64% | 0.64% |
| Mar 2026 | 39.1% | 27.9% | 18.8% | 8.1% | 2.8% | 1.8% | 0.76% | 0.76% |
| Apr 2026 | 39.3% | 26.8% | 20.3% | 8.5% | 2.4% | 1.4% | 0.68% | 0.68% |
| May 2026 | 40.4% | 25.8% | 21.3% | 7.3% | 1.7% | 2.1% | 0.7% | 0.7% |
| Jun 2026 | 40.2% | 24.6% | 20.5% | 9% | 3.7% | 1.2% | 0.41% | 0.41% |
| Jul 2026 | 45.1% | 23.1% | 17.7% | 9% | 1.8% | 1.4% | 1.4% | 0.36% |
| Aug 2026 | 41.3% | 25.2% | 19.7% | 8.7% | 2.3% | 1.6% | 0.65% | 0.65% |
| Sep 2026 | 39.3% | 29.4% | 17.2% | 8.8% | 2.5% | 1.7% | 0.85% | 0.28% |
How has the Esky and Icey-Tek comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Icey-Tek took it in November 2025, Esky took it in December 2025.
- Across the 12 months ending September 2026, Esky’s share of searches among chilly bin and cooler brands in New Zealand moved from 24.8% to 29.4%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Icey-Tek’s share of searches among chilly bin and cooler brands in New Zealand moved from 22% to 17.2%, and its estimated monthly branded searches moved from 920 to 610.
How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?
2 changes
In September 2026, Esky gained share of searches among chilly bin and cooler brands in New Zealand, from 25.2% to 29.4%.
In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Esky’s and Icey-Tek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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