How popular isEngel?
In September 2026, people searched for Engel by name about 130 times in New Zealand, a 48% decrease from the previous year. These searches made up 0.85% of all New Zealand chilly bin and cooler brand searches, placing Engel seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about chilly bin and cooler brands, Engel appeared in two of the five answers and was the fifth most recommended of the eight.
Engel is the seventh most searched of 8 competitors and the fifth most recommended in AI answers.
YETIShare of searches 39.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
EskyShare of searches 29.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Icey-TekShare of searches 17.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
IglooShare of searches 8.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
EngelShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top chilly bin and cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Engel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Engel is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dometic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Icey-Tek3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Engel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Esky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Techni Ice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chilly bin and cooler brands
5 answers
Asked ChatGPT
“Which chilly bin and cooler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chilly bin and cooler brands in New Zealand?”
Asked ChatGPT
“What's the best chilly bin and cooler brand in New Zealand for camping trips?”
Searched Google, AI Overview
“best chilly bin nz”
Searched Google, AI Overview
“portable cooler nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chilly bin and cooler brands compete with Engel?
Share of searches by month for YETI, Esky, Icey-Tek, Igloo, Coleman, Engel. The figures are in the table below the chart.
View monthly share of searches table
| Month | YETI | Esky | Icey-Tek | Igloo | Coleman | Techni Ice | Engel | Dometic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37% | 24.8% | 22% | 10.3% | 2.1% | 1.7% | 1.2% | 0.95% |
| Nov 2025 | 40.9% | 21.3% | 24.3% | 8.2% | 2.6% | 1.2% | 0.86% | 0.61% |
| Dec 2025 | 44.2% | 24.5% | 17.7% | 9% | 2.8% | 0.99% | 0.35% | 0.49% |
| Jan 2026 | 39.3% | 24.2% | 21.2% | 9.1% | 3.3% | 1.8% | 0.39% | 0.64% |
| Feb 2026 | 40.1% | 24.7% | 21.9% | 7.7% | 2.4% | 1.9% | 0.64% | 0.64% |
| Mar 2026 | 39.1% | 27.9% | 18.8% | 8.1% | 2.8% | 1.8% | 0.76% | 0.76% |
| Apr 2026 | 39.3% | 26.8% | 20.3% | 8.5% | 2.4% | 1.4% | 0.68% | 0.68% |
| May 2026 | 40.4% | 25.8% | 21.3% | 7.3% | 1.7% | 2.1% | 0.7% | 0.7% |
| Jun 2026 | 40.2% | 24.6% | 20.5% | 9% | 3.7% | 1.2% | 0.41% | 0.41% |
| Jul 2026 | 45.1% | 23.1% | 17.7% | 9% | 1.8% | 1.4% | 1.4% | 0.36% |
| Aug 2026 | 41.3% | 25.2% | 19.7% | 8.7% | 2.3% | 1.6% | 0.65% | 0.65% |
| Sep 2026 | 39.3% | 29.4% | 17.2% | 8.8% | 2.5% | 1.7% | 0.85% | 0.28% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 1.4K | +8.6% | -2 points | |
| 2, held 2nd | 29.4% | 1K | +33.3% | +4.2 points | |
| 3, held 3rd | 17.2% | 610 | 0% | -2.4 points | |
| 4, held 4th | 8.8% | 310 | +14.8% | 0 points | |
| 5, held 5th | 2.5% | 90 | +28.6% | +0.3 points | |
| 6, held 6th | 1.7% | 60 | +20% | +0.1 points | |
| 7, moved from 8th to 7th | 0.85% | 30 | +50% | +0.2 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.28% | 10 | -50% | -0.4 pointsmoved from 7th to 8th |
1.
YETI39.3%
Held 1st. 1.4K estimated branded searches, +8.6% vs prior month. Share -2 points.
2.
Esky29.4%
Held 2nd. 1K estimated branded searches, +33.3% vs prior month. Share +4.2 points.
3.Icey-Tek
17.2%
Held 3rd. 610 estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Igloo8.8%
Held 4th. 310 estimated branded searches, +14.8% vs prior month. Share 0 points.
5.
Coleman2.5%
Held 5th. 90 estimated branded searches, +28.6% vs prior month. Share +0.3 points.
1.7%
Held 6th. 60 estimated branded searches, +20% vs prior month. Share +0.1 points.
7.
Engel0.85%
Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.2 points.
8.
Dometic0.28%
Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.4 points.
Compare popularity between Engel and its closest rivals
Every comparison with Engel
2 comparisons
How has branded search demand for Engel changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Engel in New Zealand fell from 250 to 130.
- Across the 12 months ending September 2026, Engel’s share of searches among chilly bin and cooler brands in New Zealand peaked at 1.4% in July 2026 and was lowest at 0.35% in December 2025.
How did search popularity change for New Zealand chilly bin and cooler brands in September 2026?
6 changes
In September 2026, Esky gained share of searches among chilly bin and cooler brands in New Zealand, from 25.2% to 29.4%.
In September 2026, Icey-Tek lost share of searches among chilly bin and cooler brands in New Zealand, from 19.7% to 17.2%.
In September 2026, YETI lost share of searches among chilly bin and cooler brands in New Zealand, from 41.3% to 39.3%.
In September 2026, Engel rose from 8th to 7th among chilly bin and cooler brands in New Zealand.
In September 2026, Dometic fell from 7th to 8th among chilly bin and cooler brands in New Zealand.
Estimated monthly branded searches for Igloo in New Zealand fell 27.9% over 12 measured months, from 430 to 310 in September 2026.
How are Engel’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- engel camping fridge
- engel cooler
- engel esky
- engel freezer
- engel fridge
- engel fridge freezer
- engel icebox
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Where does Engel compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Portable fridge brands | 3rd of 4 | 2.7% | Show ranking |
| Chilly bin and cooler brands | 7th of 8 | 0.85% | Shown above |
| Cool box brands | 4th of 6 | 0.93% | Show ranking |
| Ice box brands | 5th of 6 | 2.1% | Show ranking |
| Backpack cooler brands | 6th of 6 | 0% | Show ranking |
Is Engel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.