Brandwave

How popular isEngel?

In September 2026, people searched for Engel by name about 130 times in New Zealand, a 48% decrease from the previous year. These searches made up 2.7% of all New Zealand portable fridge brand searches, placing Engel third out of four brands. When we asked both ChatGPT and Google AI Overviews about portable fridge brands, Engel appeared in three of the four answers and was the most recommended of the four.

Search and AI answers in September 2026

Engel is the third most searched of 4 competitors and the most recommended in AI answers.

  1. Brass MonkeyShare of searches 77.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  2. DometicShare of searches 19.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. EngelShare of searches 2.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. EvaKoolShare of searches 0.82%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top portable fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Engel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Engel is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Engel1st
  2. Dometic2nd
  3. Brass Monkey3rd
  4. EvaKool–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brass Monkey4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dometic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Engel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • EvaKool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable fridge brands

4 answers

  • Asked ChatGPT

    “Which portable fridge brand should I buy in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Asked ChatGPT

    “What are the best portable fridge brands in New Zealand?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Asked ChatGPT

    “What's the best portable fridge brand in New Zealand for camping trips?”

    1. 1Engel
    2. 2Dometic
    3. 3Brass Monkey

  • Searched Google, AI Overview

    “12v fridge nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “camping fridge nz”

    1. 1Brass Monkey

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which portable fridge brands compete with Engel?

Engel against portable fridge brands in New Zealand, by month

Share of searches by month for Brass Monkey, Dometic, Engel. The figures are in the table below the chart.

View monthly share of searches table
MonthBrass MonkeyDometicEngelEvaKool
Oct 202570.4%23.3%5.2%1.1%
Nov 202578.4%16.9%4%0.64%
Dec 202580.3%15.7%3.3%0.69%
Jan 202676.2%19.6%3.6%0.62%
Feb 202673.4%20.7%4.9%0.93%
Mar 202674.5%20.5%4.4%0.55%
Apr 202676.6%18.6%4.1%0.74%
May 202676.2%18.1%4.9%0.75%
Jun 202675.6%19.2%4.9%0.38%
Jul 202674.4%18.8%5.3%1.5%
Aug 202676.9%17.9%3.8%1.3%
Sep 202677.2%19.2%2.7%0.82%

  1. 1.Brass Monkey

    77.2%

    Held 1st. 2.8K estimated branded searches, +17.1% vs prior month. Share +0.3 points.

  2. 2.Dometic

    19.2%

    Held 2nd. 700 estimated branded searches, +25% vs prior month. Share +1.3 points.

  3. 3.Engel

    2.7%

    Held 3rd. 100 estimated branded searches, -16.7% vs prior month. Share -1.1 points.

  4. 4.EvaKool

    0.82%

    Held 4th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.

Compare popularity between Engel and its closest rivals

Every comparison with Engel

2 comparisons

How has branded search demand for Engel changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Engel in New Zealand fell from 250 to 130.
  • Across the 12 months ending September 2026, Engel’s share of searches among portable fridge brands in New Zealand decreased from 5.2% to 2.7%.
  • Across the 12 months ending September 2026, Engel’s share of searches among portable fridge brands in New Zealand peaked at 5.3% in July 2026 and was lowest at 2.7% in September 2026.

How did search popularity change for New Zealand portable fridge brands in September 2026?

3 changes

  1. In September 2026, Dometic gained share of searches among portable fridge brands in New Zealand, from 17.9% to 19.2%.

  2. In September 2026, Engel lost share of searches among portable fridge brands in New Zealand, from 3.8% to 2.7%.

  3. Estimated monthly branded searches for EvaKool in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Engel’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Engel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • engel camping fridge
  • engel cooler
  • engel esky
  • engel freezer
  • engel fridge
  • engel fridge freezer
  • engel icebox

Do you work for Engel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Engel compete?

Engel is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable fridge brands3rd of 42.7%Shown above
Chilly bin and cooler brands7th of 80.85%Show ranking
Cool box brands4th of 60.93%Show ranking
Ice box brands5th of 62.1%Show ranking
Backpack cooler brands6th of 60%Show ranking
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