Brandwave

Frank Green vs Owala:Which is more popular?

In September 2026, Owala had more branded searches than Frank Green among insulated tumbler brands in New Zealand. Owala had about 20,100 branded searches, while Frank Green had 12,300. Owala made up 40% of all insulated tumbler brand searches we track, and Frank Green accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Frank Green appeared in four of the five answers and Owala in none.

Among insulated tumbler brands in New Zealand in September 2026

Who do people search for more?

Owala, about 63% more searches than Frank Green

Owala 20.1K searchesFrank Green 12.3K searches

Who does AI mention more?

Frank Green, mentioned in 4 of 5 answers, Owala in 0

Frank Green in 4 of 5Owala in 0 of 5

Who does AI recommend more?

Frank Green, the only one of the two named

Frank Green first in 3Owala never named

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Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frank Green was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Owala did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Frank Green or Owala more popular in search?

This chart shows how often people search Google for Frank Green and Owala by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.

Frank Green and Owala among insulated tumbler brands in New Zealand, by month

Share of searches by month for Owala, Frank Green. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

How has the Frank Green and Owala comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Owala took it in February 2026.
  • Across the 12 months ending September 2026, Frank Green’s share of searches among insulated tumbler brands in New Zealand moved from 37.7% to 24.4%, and its estimated monthly branded searches moved from 18.3K to 12.3K.
  • Across the 12 months ending September 2026, Owala’s share of searches among insulated tumbler brands in New Zealand moved from 21.9% to 40%, and its estimated monthly branded searches moved from 10.6K to 20.1K.

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

2 changes

  1. In September 2026, Owala gained share of searches among insulated tumbler brands in New Zealand, from 37.4% to 40%.

  2. In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Frank Green’s and Owala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Green

6 branded search terms

  • frank green
  • frank green coffee
  • frank green container
  • frank green thermos
  • frankgreen
  • yellow frank green

Owala

7 branded search terms

  • owala
  • owala bottle
  • owala colors
  • owala lid
  • owala replacement lid
  • owala sale
  • yellow owala

How the Brand Demand Index is measured

Other head-to-heads among insulated tumbler brands

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