Brandwave

Frank Green vs Stanley:Which is more popular?

In September 2026, Frank Green had more branded searches than Stanley among insulated tumbler brands in New Zealand. Frank Green had about 12,300 branded searches, while Stanley had 8,100. Frank Green made up 24.4% of all insulated tumbler brand searches we track, and Stanley accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about insulated tumbler brands, Frank Green and Stanley each appeared in four of the five answers. Stanley was mentioned before Frank Green in every answer.

Among insulated tumbler brands in New Zealand in September 2026

Who do people search for more?

Frank Green, about 52% more searches than Stanley

Frank Green 12.3K searchesStanley 8.1K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Frank Green in 4 of 5Stanley in 4 of 5

Who does AI recommend more?

Stanley, named ahead of Frank Green in every answer

Stanley first in 4Frank Green never first

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Top insulated tumbler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Frank Green and Stanley were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley was listed before Frank Green in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stanley1st
  2. YETI2nd
  3. Hydro Flask3rd
  4. Frank Green4th
  5. Owala–
  6. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frank Green4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stanley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Owala0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about insulated tumbler brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Frank Green or Stanley more popular in search?

This chart shows how often people search Google for Frank Green and Stanley by name. Each line represents a brand's share of searches for all six insulated tumbler brands we track, month by month, from searches in New Zealand.

Frank Green and Stanley among insulated tumbler brands in New Zealand, by month

Share of searches by month for Frank Green, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaFrank GreenHydro FlaskStanleyYETIChilly's
Oct 202521.9%37.7%21.6%16.7%1.6%0.54%
Nov 202527.2%32%27%11.5%2%0.3%
Dec 202524.9%35.1%24.3%12.7%2.6%0.41%
Jan 202627.6%31.6%26.6%11.4%2.4%0.45%
Feb 202635.8%28.1%23.5%10.1%2%0.48%
Mar 202636.2%28%23.4%10.1%1.7%0.6%
Apr 202631.1%28.9%24.5%12.8%2.2%0.61%
May 202631.6%29.5%20.5%15.9%1.9%0.63%
Jun 202630.9%23.6%19.9%23.2%1.8%0.61%
Jul 202634.8%26.4%22.4%14.2%1.7%0.56%
Aug 202637.4%28.3%19.7%12.5%1.6%0.49%
Sep 202640%24.4%17%16.1%2.1%0.52%

How has the Frank Green and Stanley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand insulated tumbler brands in September 2026?

2 changes

  1. In September 2026, Stanley gained share of searches among insulated tumbler brands in New Zealand, from 12.5% to 16.1%.

  2. In September 2026, Frank Green lost share of searches among insulated tumbler brands in New Zealand, from 28.3% to 24.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Frank Green’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank Green

6 branded search terms

  • frank green
  • frank green coffee
  • frank green container
  • frank green thermos
  • frankgreen
  • yellow frank green

Stanley

1 branded search term

  • stanley cup

How the Brand Demand Index is measured

Other head-to-heads among insulated tumbler brands

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