Brandwave

Hydro Flask vs YETI:Which is more popular?

In September 2026, YETI had more branded searches than Hydro Flask among drink bottle brands in New Zealand. YETI had about 12,800 branded searches, while Hydro Flask had 8,900. YETI made up 16.1% of all drink bottle brand searches we track, and Hydro Flask accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about drink bottle brands, YETI appeared in all five answers and Hydro Flask in four. Hydro Flask was mentioned before YETI in three out of four answers.

Among drink bottle brands in New Zealand in September 2026

Who do people search for more?

YETI, about 44% more searches than Hydro Flask

YETI 12.8K searchesHydro Flask 8.9K searches

Who does AI mention more?

YETI, mentioned in every answer we collected

YETI in 5 of 5Hydro Flask in 4 of 5

Who does AI recommend more?

Hydro Flask, named ahead of YETI in 3 of 4 answers

Hydro Flask first in 3YETI first in 1

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Top drink bottle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YETI appeared in all five answers. Hydro Flask was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hydro Flask was listed before YETI in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. YETI2nd
  3. Owala3rd
  4. Frank Green4th
  5. CamelBak5th
  6. Stanley6th
  7. Sistema7th
  8. Chilly's–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • YETI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Owala4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frank Green3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CamelBak3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chilly's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drink bottle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Hydro Flask or YETI more popular in search?

This chart shows how often people search Google for Hydro Flask and YETI by name. Each line represents a brand's share of searches for all eight drink bottle brands we track, month by month, from searches in New Zealand.

Hydro Flask and YETI among drink bottle brands in New Zealand, by month

Share of searches by month for YETI, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthOwalaYETIFrank GreenStanleyHydro FlaskSistemaCamelBakChilly's
Oct 202519%14.5%26.3%13.8%15.3%8.4%2.3%0.41%
Nov 202525.8%15.6%22.4%10.3%19.1%4.6%1.9%0.25%
Dec 202522.7%20.7%22.6%10.8%15.9%5.1%1.9%0.31%
Jan 202625.2%16.2%20.2%9.6%17.2%9.2%2.1%0.34%
Feb 202631.3%13.9%19%9.2%16%8.3%2%0.4%
Mar 202632.6%14.2%18.9%9.2%15.9%7.2%1.6%0.46%
Apr 202627%16.4%18.6%11.1%15.9%8.6%1.9%0.43%
May 202627.1%17.3%19.4%13%13.7%7.4%1.7%0.45%
Jun 202626.6%14.5%16.4%18.4%13.9%7.9%1.7%0.48%
Jul 202630%15.4%16.9%12.3%14.4%8.9%1.8%0.4%
Aug 202632.2%14.6%19.3%11.5%13.6%7%1.3%0.36%
Sep 202633.5%16.1%15.8%14%11.2%7.4%1.6%0.35%

How has the Hydro Flask and YETI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: YETI took it in December 2025, Hydro Flask took it in January 2026, YETI took it in April 2026.
  • Across the 12 months ending September 2026, Hydro Flask’s share of searches among drink bottle brands in New Zealand moved from 15.3% to 11.2%, and its estimated monthly branded searches moved from 10.7K to 8.9K.
  • Across the 12 months ending September 2026, YETI’s share of searches among drink bottle brands in New Zealand moved from 14.5% to 16.1%, and its estimated monthly branded searches moved from 10.2K to 12.8K.

How did search popularity change for New Zealand drink bottle brands in September 2026?

3 changes

  1. In September 2026, Stanley overtook Hydro Flask to rank 4th among drink bottle brands in New Zealand, with 14% of the searches.

  2. In September 2026, YETI overtook Frank Green to rank 2nd among drink bottle brands in New Zealand, with 16.1% of the searches.

  3. In September 2026, Hydro Flask lost share of searches among drink bottle brands in New Zealand, from 13.6% to 11.2%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Hydro Flask’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydro Flask

10 branded search terms

  • hydro flask
  • hydro flask coffee
  • hydro flask cup
  • hydro flask sale
  • hydro flask tumbler
  • hydroflask
  • hydroflask cup
  • hydroflask lunchbox
  • hydroflask tumbler
  • hydroflask with straw

YETI

15 branded search terms

  • cup holder yeti
  • travel cup yeti
  • yeti bottle
  • yeti coffee cup
  • yeti coffee tumbler
  • yeti cup
  • yeti drink bottle
  • yeti keep cup
  • yeti rambler cup
  • yeti rambler tumbler
  • yeti stackable cup
  • yeti tumbler
  • yeti tundra
  • yeti water bottle
  • yeti wine cup

How the Brand Demand Index is measured

Other head-to-heads among drink bottle brands

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