Maxwell & Williams vs Zero Japan:Which is more popular?
In September 2026, Maxwell & Williams had more branded searches than Zero Japan among teapot brands in New Zealand. Maxwell & Williams had about 590 branded searches, while Zero Japan had 110. Maxwell & Williams made up 18.6% of all teapot brand searches we track, and Zero Japan accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about teapot brands, Maxwell & Williams appeared in four of the five answers and Zero Japan in three. Zero Japan was mentioned before Maxwell & Williams in every answer that named either.
Who do people search for more?
Maxwell & Williams, about 5 searches for every 1 for Zero Japan
Who does AI mention more?
Maxwell & Williams, mentioned in 4 of 5 answers, Zero Japan in 3
Who does AI recommend more?
Zero Japan, named ahead of Maxwell & Williams in 2 of 2 answers
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Top teapot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maxwell & Williams was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Zero Japan was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zero Japan was listed before Maxwell & Williams in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zero Japan1st
T22nd- Maxwell & Williams3rd
Hario4th
Avanti Homewares4th
Bodum–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maxwell & Williams4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- T23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zero Japan3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avanti Homewares3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about teapot brands
5 answers
Asked ChatGPT
“Which teapot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best teapot brands in New Zealand?”
Asked ChatGPT
“What's the best teapot brand in New Zealand for loose leaf tea?”
Searched Google, AI Overview
“teapot nz”
Searched Google, AI Overview
“ceramic teapot”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maxwell & Williams or Zero Japan more popular in search?
This chart shows how often people search Google for Maxwell & Williams and Zero Japan by name. Each line represents a brand's share of searches for all six teapot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maxwell & Williams, Zero Japan. The figures are in the table below the chart.
View monthly share of searches table
| Month | T2 | Maxwell & Williams | Bodum | Hario | Zero Japan | Avanti Homewares |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.4% | 9.6% | 12.8% | 3.4% | 2.2% | 0.49% |
| Nov 2025 | 77.1% | 8.4% | 11% | 1.9% | 1.2% | 0.35% |
| Dec 2025 | 74.9% | 10% | 11% | 1.8% | 1.9% | 0.42% |
| Jan 2026 | 61.9% | 18.6% | 13.1% | 3.4% | 2.3% | 0.77% |
| Feb 2026 | 61.5% | 18.5% | 13.5% | 3.1% | 2.7% | 0.77% |
| Mar 2026 | 62.7% | 15.8% | 14.2% | 3% | 3.6% | 0.66% |
| Apr 2026 | 59.9% | 18.6% | 13.6% | 3.8% | 3.5% | 0.63% |
| May 2026 | 59.6% | 18.5% | 13.8% | 3.1% | 4.4% | 0.63% |
| Jun 2026 | 66.1% | 16.3% | 11.6% | 2.5% | 3% | 0.55% |
| Jul 2026 | 58.5% | 22.2% | 11.4% | 2.8% | 4.3% | 0.92% |
| Aug 2026 | 56% | 21.2% | 15.6% | 3.2% | 3.2% | 0.59% |
| Sep 2026 | 59.7% | 18.6% | 13.2% | 3.5% | 3.5% | 1.6% |
How has the Maxwell & Williams and Zero Japan comparison changed over the last 12 months?
3 findings
- Maxwell & Williams was ahead of Zero Japan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maxwell & Williams’ share of searches among teapot brands in New Zealand moved from 9.6% to 18.6%, and its estimated monthly branded searches moved from 390 to 590.
- Across the 12 months ending September 2026, Zero Japan’s share of searches among teapot brands in New Zealand moved from 2.2% to 3.5%, and its estimated monthly branded searches moved from 90 to 110.
How did search popularity change for New Zealand teapot brands in September 2026?
2 changes
In September 2026, Maxwell & Williams lost share of searches among teapot brands in New Zealand, from 21.2% to 18.6%.
Estimated monthly branded searches for Zero Japan in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Maxwell & Williams’ and Zero Japan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maxwell & Williams
1 branded search term
- maxwell williams
Zero Japan
1 branded search term
- zero japan
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