How popular isPukka?
In September 2026, people searched for Pukka by name about 980 times in New Zealand, a 12.6% increase from the previous year. These searches made up 0.87% of all New Zealand tea bag brand searches, placing Pukka sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about tea bag brands, Pukka appeared in one of the five answers and was the fifth most recommended of the six.
Pukka is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.
- ZealongShare of searches 38.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Bell TeaShare of searches 21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
DilmahShare of searches 21%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TwiningsShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PukkaShare of searches 0.87%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow Pukka and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tea bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pukka was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pukka is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bell Tea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Twinings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zealong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea bag brands
5 answers
Asked ChatGPT
“Which tea bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea bag brands in New Zealand?”
Asked ChatGPT
“What's the best tea bag brand in New Zealand for everyday tea?”
Searched Google, AI Overview
“tea bags nz”
Searched Google, AI Overview
“black tea bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tea bag brands compete with Pukka?
Share of searches by month for Zealong, Bell Tea, Dilmah, Twinings, Lipton, Pukka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zealong | Bell Tea | Dilmah | Twinings | Lipton | Pukka |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 14.3% | 17.6% | 14.3% | 5.1% | 1.1% |
| Nov 2025 | 49.6% | 14.9% | 18.3% | 9.9% | 6.5% | 0.76% |
| Dec 2025 | 58% | 11.6% | 14.1% | 9.4% | 6.2% | 0.72% |
| Jan 2026 | 55% | 13.4% | 13.4% | 11% | 5.8% | 1.4% |
| Feb 2026 | 51.8% | 12.7% | 15.5% | 12.7% | 6.8% | 0.4% |
| Mar 2026 | 42.6% | 20.4% | 16.6% | 13.6% | 6% | 0.85% |
| Apr 2026 | 44.8% | 17.5% | 17.5% | 14.3% | 4.9% | 0.9% |
| May 2026 | 50.5% | 15.1% | 15.1% | 15.1% | 3.5% | 0.63% |
| Jun 2026 | 39.7% | 23.4% | 15.5% | 15.5% | 5.6% | 0.4% |
| Jul 2026 | 41% | 19.7% | 19.7% | 13.1% | 5.7% | 0.82% |
| Aug 2026 | 35.2% | 19.2% | 23.6% | 12.8% | 8.4% | 0.8% |
| Sep 2026 | 38.4% | 21% | 21% | 11.4% | 7.4% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 880 | 0% | +3.2 points | |
| 2, moved from 3rd to 2nd | 21% | 480 | 0% | +1.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21% | 480 | -18.6% | -2.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.4% | 260 | -18.8% | -1.4 points | |
| 5, held 5th | 7.4% | 170 | -19% | -1 points | |
| 6, held 6th | 0.87% | 20 | 0% | +0.1 points |
1.Zealong
38.4%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share +3.2 points.
2.
Bell Tea21%
Moved from 3rd to 2nd. 480 estimated branded searches, 0% vs prior month. Share +1.8 points.
3.
Dilmah21%
Moved from 2nd to 3rd. 480 estimated branded searches, -18.6% vs prior month. Share -2.6 points.
4.
Twinings11.4%
Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -1.4 points.
5.
Lipton7.4%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share -1 points.
6.
Pukka0.87%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Pukka and its closest rivals
Every comparison with Pukka
9 comparisons
How has branded search demand for Pukka changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pukka in New Zealand rose from 870 to 980.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea bag brands in New Zealand held steady, from 1.1% to 0.87%.
How did search popularity change for New Zealand tea bag brands in September 2026?
6 changes
In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.
In September 2026, Zealong gained share of searches among tea bag brands in New Zealand, from 35.2% to 38.4%.
In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.
In September 2026, Twinings lost share of searches among tea bag brands in New Zealand, from 12.8% to 11.4%.
In September 2026, Lipton lost share of searches among tea bag brands in New Zealand, from 8.4% to 7.4%.
Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are Pukka’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pukka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- pukka green tea
- pukka relax tea
- pukka sleep tea
- pukka tea
- pukka tea bags
Do you work for Pukka? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Pukka compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tea brands | 6th of 10 | 6.7% | Show ranking |
| Tea bag brands | 6th of 6 | 0.87% | Shown above |
Is Pukka your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.