Dilmah vs Pukka:Which is more popular?
In September 2026, Dilmah had more branded searches than Pukka among tea bag brands in New Zealand. Dilmah had about 480 branded searches, while Pukka had 20. Dilmah made up 21% of all tea bag brand searches we track, and Pukka accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about tea bag brands, Dilmah appeared in all five answers and Pukka in one. Dilmah was mentioned before Pukka in every answer.
Who do people search for more?
Dilmah, about 24 searches for every 1 for Pukka
Who does AI mention more?
Dilmah, mentioned in every answer we collected
Who does AI recommend more?
Dilmah, named ahead of Pukka in every answer
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Top tea bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dilmah appeared in all five answers. Pukka was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dilmah was listed before Pukka in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dilmah5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Twinings3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Zealong2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea bag brands
5 answers
Asked ChatGPT
“Which tea bag brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea bag brands in New Zealand?”
Asked ChatGPT
“What's the best tea bag brand in New Zealand for everyday tea?”
Searched Google, AI Overview
“tea bags nz”
Searched Google, AI Overview
“black tea bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dilmah or Pukka more popular in search?
This chart shows how often people search Google for Dilmah and Pukka by name. Each line represents a brand's share of searches for all six tea bag brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dilmah, Pukka. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zealong | Bell Tea | Dilmah | Twinings | Lipton | Pukka |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 14.3% | 17.6% | 14.3% | 5.1% | 1.1% |
| Nov 2025 | 49.6% | 14.9% | 18.3% | 9.9% | 6.5% | 0.76% |
| Dec 2025 | 58% | 11.6% | 14.1% | 9.4% | 6.2% | 0.72% |
| Jan 2026 | 55% | 13.4% | 13.4% | 11% | 5.8% | 1.4% |
| Feb 2026 | 51.8% | 12.7% | 15.5% | 12.7% | 6.8% | 0.4% |
| Mar 2026 | 42.6% | 20.4% | 16.6% | 13.6% | 6% | 0.85% |
| Apr 2026 | 44.8% | 17.5% | 17.5% | 14.3% | 4.9% | 0.9% |
| May 2026 | 50.5% | 15.1% | 15.1% | 15.1% | 3.5% | 0.63% |
| Jun 2026 | 39.7% | 23.4% | 15.5% | 15.5% | 5.6% | 0.4% |
| Jul 2026 | 41% | 19.7% | 19.7% | 13.1% | 5.7% | 0.82% |
| Aug 2026 | 35.2% | 19.2% | 23.6% | 12.8% | 8.4% | 0.8% |
| Sep 2026 | 38.4% | 21% | 21% | 11.4% | 7.4% | 0.87% |
How has the Dilmah and Pukka comparison changed over the last 12 months?
3 findings
- Dilmah was ahead of Pukka in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dilmah’s share of searches among tea bag brands in New Zealand moved from 17.6% to 21%, and its estimated monthly branded searches held steady at 480.
- Across the 12 months ending September 2026, Pukka’s share of searches among tea bag brands in New Zealand moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 30 to 20.
How did search popularity change for New Zealand tea bag brands in September 2026?
3 changes
In September 2026, Bell Tea overtook Dilmah to rank 2nd among tea bag brands in New Zealand, with 21% of the searches.
In September 2026, Dilmah lost share of searches among tea bag brands in New Zealand, from 23.6% to 21%.
Estimated monthly branded searches for Pukka in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dilmah’s and Pukka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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