Bell Tea vs Dilmah:Which is more popular by branded search in New Zealand?
In August 2026, Dilmah had more branded searches than Bell Tea among tea brands in New Zealand. Dilmah was estimated to have 3.3K branded searches compared to Bell Tea’s 670, and held an 18.9% Share of Search versus Bell Tea’s 3.8%.
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Which is more popular in search, Bell Tea or Dilmah?
Compare the tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dilmah, Bell Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Healtheries | T2 | Dilmah | Lipton | Twinings | Pukka | Bell Tea |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.9% | 29.7% | 16.9% | 8.9% | 8.8% | 6.9% | 3.7% |
| Nov 2025 | 21.5% | 40% | 16.4% | 8.1% | 6% | 5.1% | 3% |
| Dec 2025 | 16.9% | 49.7% | 13.4% | 6.9% | 5.5% | 5% | 2.6% |
| Jan 2026 | 25.5% | 28.6% | 17.8% | 10.3% | 7.8% | 6.1% | 4% |
| Feb 2026 | 28.8% | 25.3% | 18.6% | 10.9% | 8.1% | 4.8% | 3.6% |
| Mar 2026 | 29.7% | 24.5% | 16.3% | 10.6% | 7.9% | 6.3% | 4.8% |
| Apr 2026 | 30.4% | 24.6% | 17.3% | 8.7% | 9.1% | 6% | 3.9% |
| May 2026 | 25.3% | 22.3% | 18.7% | 10.1% | 14.2% | 5.5% | 4% |
| Jun 2026 | 24.1% | 23% | 17.6% | 12.7% | 11.7% | 6% | 4.9% |
| Jul 2026 | 24.1% | 20.4% | 18.2% | 15.8% | 10.5% | 6.8% | 4.2% |
| Aug 2026 | 27.2% | 20.5% | 18.9% | 13.1% | 10.6% | 6% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bell Tea and Dilmah comparison changed over the last 12 months?
3 findings
- Dilmah was ahead of Bell Tea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bell Tea’s estimated Share of Search among tea brands in New Zealand moved from 3.7% to 3.8%, and its estimated monthly branded searches moved from 550 to 670.
- Across the 11 months ending August 2026, Dilmah’s estimated Share of Search among tea brands in New Zealand moved from 16.9% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
How did search popularity change for New Zealand tea brands in August 2026?
2 changes
In August 2026, Dilmah gained estimated Share of Search among tea brands in New Zealand, from 18.2% to 18.9%.
Estimated monthly branded searches for Bell Tea in New Zealand rose 21.8% over 11 measured months, from 550 to 670 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bell Tea’s and Dilmah’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bell Tea
6 branded search terms
- bell tea
- bell tea bags
- bell tea near me
- bell tea nz
- belltea
- belltea co nz
Dilmah
20 branded search terms
- ceylon dilmah tea
- dilmah
- dilmah black tea
- dilmah breakfast tea
- dilmah earl gray
- dilmah extra strength tea
- dilmah green tea
- dilmah iced tea
- dilmah jasmine green tea
- dilmah lemon tea
- dilmah loose leaf tea
- dilmah near me
- dilmah new zealand
- dilmah nz
- dilmah online
- dilmah premium ceylon
- dilmah premium tea bags
- dilmah tea
- dilmah tea bags
- dilmahtea com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.