Lipton vs Zealong:Which is more popular?
In September 2026, Zealong had more branded searches than Lipton among tea brands in New Zealand. Zealong had about 880 branded searches, while Lipton had 690. Zealong made up 6% of all tea brand searches we track, and Lipton accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about tea brands, Zealong appeared in all five answers and Lipton in none.
Who do people search for more?
Zealong, about 28% more searches than Lipton
Who does AI mention more?
Zealong, mentioned in every answer we collected
Who does AI recommend more?
Zealong, the only one of the two named
Follow Lipton vs Zealong and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zealong appeared in all five answers. Lipton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lipton or Zealong more popular in search?
This chart shows how often people search Google for Lipton and Zealong by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zealong, Lipton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | Dilmah | T2 | Twinings | Pukka | Zealong | Lipton | Bell Tea | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 13.6% | 13% | 22.7% | 8% | 6.2% | 9.3% | 3.9% | 3.6% | 1.2% |
| Nov 2025 | 15.8% | 15.6% | 11.8% | 30.5% | 5.2% | 4.4% | 8.5% | 3.5% | 3% | 1.7% |
| Dec 2025 | 12.4% | 15% | 10.3% | 36.1% | 4.9% | 4.4% | 10% | 2.8% | 2.6% | 1.6% |
| Jan 2026 | 18.6% | 14% | 14% | 20% | 6.9% | 5.4% | 11.8% | 4.1% | 3.9% | 1.3% |
| Feb 2026 | 21.9% | 14.3% | 14.5% | 16.3% | 7.1% | 4.2% | 11.6% | 5.1% | 3.7% | 1.5% |
| Mar 2026 | 23.2% | 14.9% | 13.1% | 17% | 7.6% | 5.4% | 7.8% | 4.9% | 5.1% | 1.1% |
| Apr 2026 | 22.2% | 18.8% | 13.1% | 16.6% | 7.1% | 5.4% | 7.8% | 4.2% | 3.9% | 0.86% |
| May 2026 | 17.9% | 22.6% | 13% | 13.7% | 10.2% | 4.4% | 10% | 3.7% | 3.7% | 0.88% |
| Jun 2026 | 18.5% | 19.1% | 13.5% | 17.8% | 9% | 5.5% | 6.6% | 4.2% | 4.8% | 0.92% |
| Jul 2026 | 18.3% | 19.9% | 14.3% | 14.7% | 9.8% | 5.9% | 6.9% | 5% | 4.3% | 0.96% |
| Aug 2026 | 19.9% | 18.6% | 15.1% | 14% | 9.8% | 5.5% | 5.7% | 6.5% | 4% | 0.9% |
| Sep 2026 | 21.6% | 16.5% | 15.7% | 14.6% | 9.1% | 6.7% | 6% | 4.7% | 4.3% | 0.76% |
How has the Lipton and Zealong comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Lipton took it in August 2026, Zealong took it in September 2026.
- Across the 12 months ending September 2026, Lipton’s share of searches among tea brands in New Zealand moved from 3.9% to 4.7%, and its estimated monthly branded searches moved from 540 to 690.
- Across the 12 months ending September 2026, Zealong’s share of searches among tea brands in New Zealand moved from 9.3% to 6%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for New Zealand tea brands in September 2026?
3 changes
In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches.
In September 2026, Lipton lost share of searches among tea brands in New Zealand, from 6.5% to 4.7%.
Estimated monthly branded searches for Zealong in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Lipton’s and Zealong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.