Bell Tea vs t leaf T:Which is more popular in New Zealand?
In October 2026, Bell Tea had more branded searches than t leaf T among tea brands in New Zealand. Bell Tea had about 530 branded searches, while t leaf T had 390. Bell Tea made up 3.8% of all tea brand searches we track, and t leaf T accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about tea brands, Bell Tea appeared in four of the five answers and t leaf T in one. Bell Tea was mentioned before t leaf T in every answer that named either.
Who do people search for more?
Bell Tea, about 36% more searches than t leaf T
Who does AI mention more?
Bell Tea, mentioned in 4 of 5 answers, t leaf T in 1
Who does AI recommend more?
Bell Tea, named ahead of t leaf T in 4 of 4 answers
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bell Tea was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. t leaf T was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bell Tea was listed before t leaf T in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bell Tea or t leaf T more popular in search?
This chart shows how often people search Google for Bell Tea and t leaf T by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bell Tea, t leaf T. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | T2 | Dilmah | Twinings | Zealong | Pukka | Webster’s Tea | Bell Tea | Lipton | t leaf T | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.7% | 14.6% | 28.6% | 11% | 4.9% | 7.9% | 3.5% | 5.3% | 2.8% | 1.7% | 3.6% | 1.6% |
| Dec 2025 | 11.5% | 14% | 33.8% | 9.6% | 4.5% | 9.3% | 4.1% | 5.8% | 2.4% | 1.2% | 2.3% | 1.5% |
| Jan 2026 | 17.6% | 13.2% | 19% | 13.2% | 6.5% | 11.1% | 5.1% | 5% | 3.7% | 2.1% | 2.2% | 1.2% |
| Feb 2026 | 20.9% | 13.6% | 15.5% | 13.8% | 6.7% | 11.1% | 4% | 5% | 3.5% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 22.2% | 14.3% | 16.3% | 12.6% | 7.3% | 7.5% | 5.2% | 4.4% | 4.9% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 21.2% | 17.9% | 15.8% | 12.5% | 6.8% | 7.5% | 5.1% | 4.4% | 3.7% | 2.4% | 1.9% | 0.82% |
| May 2026 | 16.9% | 21.4% | 12.9% | 12.3% | 9.7% | 9.5% | 4.2% | 5.2% | 3.5% | 2.1% | 1.5% | 0.83% |
| Jun 2026 | 17.7% | 18.3% | 17.1% | 12.9% | 8.6% | 6.3% | 5.2% | 4.5% | 4.6% | 2.5% | 1.3% | 0.88% |
| Jul 2026 | 17.4% | 19% | 14% | 13.6% | 9.3% | 6.5% | 5.6% | 4.7% | 4.1% | 3.1% | 1.7% | 0.92% |
| Aug 2026 | 18.8% | 17.6% | 13.2% | 14.3% | 9.3% | 5.3% | 5.2% | 5.3% | 3.8% | 4.3% | 1.9% | 0.85% |
| Sep 2026 | 20.5% | 15.6% | 13.9% | 14.9% | 8.7% | 5.7% | 6.4% | 4.7% | 4% | 2.8% | 2.1% | 0.72% |
| Oct 2026 | 17.8% | 17.2% | 15.3% | 14.7% | 7% | 6.3% | 5.7% | 5.1% | 3.8% | 3.1% | 2.8% | 1.2% |
How has branded search for Bell Tea and t leaf T changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Bell Tea took it in December 2025.
- Across the 12 months ending October 2026, Bell Tea’s share of searches among tea brands in New Zealand moved from 2.8% to 3.8%, and its estimated monthly branded searches moved from 460 to 530.
- Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for New Zealand tea brands in October 2026?
2 changes
In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%.
Estimated monthly branded searches for Bell Tea in New Zealand rose 15.2% over 12 measured months, from 460 to 530 in October 2026.
How are Bell Tea’s and t leaf T’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bell Tea’s and t leaf T’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
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