t leaf T vs Zealong:Which is more popular in New Zealand?
In October 2026, Zealong had more branded searches than t leaf T among tea brands in New Zealand. Zealong had about 880 branded searches, while t leaf T had 390. Zealong made up 6.3% of all tea brand searches we track, and t leaf T accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about tea brands, Zealong appeared in all five answers and t leaf T in one. Zealong was mentioned before t leaf T in every answer.
Who do people search for more?
Zealong, about 2 searches for every 1 for t leaf T
Who does AI mention more?
Zealong, mentioned in every answer we collected
Who does AI recommend more?
Zealong, named ahead of t leaf T in every answer
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Top tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zealong appeared in all five answers. t leaf T was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Zealong was listed before t leaf T in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
t leaf T1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea brands
5 answers
Asked ChatGPT
“Which tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea brands in New Zealand?”
Asked ChatGPT
“What's the best tea brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“tea brands nz”
Searched Google, AI Overview
“tea nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is t leaf T or Zealong more popular in search?
This chart shows how often people search Google for t leaf T and Zealong by name. Each line represents a brand's share of searches for all 12 tea brands we track, month by month, from searches in New Zealand.
Share of searches by month for Zealong, t leaf T. The figures are in the table below the chart.
View monthly share of searches table
| Month | Healtheries | Tea Total | T2 | Dilmah | Twinings | Zealong | Pukka | Webster’s Tea | Bell Tea | Lipton | t leaf T | Stir Tea |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 14.7% | 14.6% | 28.6% | 11% | 4.9% | 7.9% | 3.5% | 5.3% | 2.8% | 1.7% | 3.6% | 1.6% |
| Dec 2025 | 11.5% | 14% | 33.8% | 9.6% | 4.5% | 9.3% | 4.1% | 5.8% | 2.4% | 1.2% | 2.3% | 1.5% |
| Jan 2026 | 17.6% | 13.2% | 19% | 13.2% | 6.5% | 11.1% | 5.1% | 5% | 3.7% | 2.1% | 2.2% | 1.2% |
| Feb 2026 | 20.9% | 13.6% | 15.5% | 13.8% | 6.7% | 11.1% | 4% | 5% | 3.5% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 22.2% | 14.3% | 16.3% | 12.6% | 7.3% | 7.5% | 5.2% | 4.4% | 4.9% | 2.8% | 1.6% | 1.1% |
| Apr 2026 | 21.2% | 17.9% | 15.8% | 12.5% | 6.8% | 7.5% | 5.1% | 4.4% | 3.7% | 2.4% | 1.9% | 0.82% |
| May 2026 | 16.9% | 21.4% | 12.9% | 12.3% | 9.7% | 9.5% | 4.2% | 5.2% | 3.5% | 2.1% | 1.5% | 0.83% |
| Jun 2026 | 17.7% | 18.3% | 17.1% | 12.9% | 8.6% | 6.3% | 5.2% | 4.5% | 4.6% | 2.5% | 1.3% | 0.88% |
| Jul 2026 | 17.4% | 19% | 14% | 13.6% | 9.3% | 6.5% | 5.6% | 4.7% | 4.1% | 3.1% | 1.7% | 0.92% |
| Aug 2026 | 18.8% | 17.6% | 13.2% | 14.3% | 9.3% | 5.3% | 5.2% | 5.3% | 3.8% | 4.3% | 1.9% | 0.85% |
| Sep 2026 | 20.5% | 15.6% | 13.9% | 14.9% | 8.7% | 5.7% | 6.4% | 4.7% | 4% | 2.8% | 2.1% | 0.72% |
| Oct 2026 | 17.8% | 17.2% | 15.3% | 14.7% | 7% | 6.3% | 5.7% | 5.1% | 3.8% | 3.1% | 2.8% | 1.2% |
How has branded search for t leaf T and Zealong changed in New Zealand over the last 12 months?
3 findings
- Zealong was ahead of t leaf T in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, t leaf T’s share of searches among tea brands in New Zealand moved from 3.6% to 2.8%, and its estimated monthly branded searches moved from 590 to 390.
- Across the 12 months ending October 2026, Zealong’s share of searches among tea brands in New Zealand moved from 7.9% to 6.3%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for New Zealand tea brands in October 2026?
2 changes
In October 2026, Zealong overtook Pukka to rank 6th among tea brands in New Zealand, with 6.3% of the searches.
In October 2026, t leaf T gained share of searches among tea brands in New Zealand, from 2.1% to 2.8%.
How are t leaf T’s and Zealong’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using t leaf T’s and Zealong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among tea brands
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