Fuze Tea vs Lipton:Which is more popular by branded search in New Zealand?
In August 2026, Lipton had more branded searches than Fuze Tea among iced tea brands in New Zealand. Lipton was estimated to have 2.3K branded searches compared to Fuze Tea’s 300, and held a 60.4% Share of Search versus Fuze Tea’s 7.9%.
Follow Fuze Tea vs Lipton and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fuze Tea or Lipton?
Compare the iced tea and RTD tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lipton, Fuze Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Fuze Tea | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.3% | 11.1% | 0.79% |
| Nov 2025 | 53% | 33.2% | 12.6% | 1.2% |
| Dec 2025 | 56.3% | 29.1% | 13.6% | 0.94% |
| Jan 2026 | 58% | 30.2% | 11.1% | 0.76% |
| Feb 2026 | 57.5% | 30% | 11.7% | 0.83% |
| Mar 2026 | 58.2% | 30.2% | 10.8% | 0.75% |
| Apr 2026 | 53.2% | 32.5% | 13.4% | 0.87% |
| May 2026 | 61.2% | 27.5% | 10.6% | 0.73% |
| Jun 2026 | 64.5% | 26% | 8% | 1.5% |
| Jul 2026 | 69.7% | 22.6% | 6.8% | 0.79% |
| Aug 2026 | 60.4% | 31.2% | 7.9% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Fuze Tea and Lipton comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Fuze Tea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands in New Zealand moved from 11.1% to 7.9%, and its estimated monthly branded searches moved from 280 to 300.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand moved from 52.8% to 60.4%, and its estimated monthly branded searches moved from 1.3K to 2.3K.
How did search popularity change for New Zealand iced tea brands in August 2026?
2 changes
In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Fuze Tea’s and Lipton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fuze Tea
10 branded search terms
- fuze tea
- fuze tea ice tea
- fuze tea iced tea
- fuze tea near me
- fuze tea nz
- fuze tea online
- fuze tea peach
- fuzetea
- fuzetea ice tea
- fuzetea iced tea
Lipton
15 branded search terms
- ice tea lemon lipton
- iced peach tea lipton
- lipton black tea
- lipton black tea bags
- lipton chai tea latte
- lipton green tea
- lipton ice tea
- lipton ice tea near me
- lipton ice tea nz
- lipton ice tea sachet
- lipton peach tea
- lipton tea
- lipton tea bags
- lipton tea iced tea
- tea powder lipton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.