Brandwave

How popular isFuze Tea?

In September 2026, people searched for Fuze Tea by name about 310 times in New Zealand, a 24% increase from the previous year. These searches made up 24.6% of all New Zealand iced tea brand searches, placing Fuze Tea second out of four brands. When we asked both ChatGPT and Google AI Overviews about iced tea brands, Fuze Tea appeared in two of the four answers and was the second most recommended of the four.

Search and AI answers in September 2026

Fuze Tea is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. AriZonaShare of searches 61.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Fuze TeaShare of searches 24.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. LiptonShare of searches 13.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Pure LeafShare of searches 0.79%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top iced tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fuze Tea was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Fuze Tea is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lipton1st
  2. Fuze Tea2nd
  3. AriZona–
  4. Pure Leaf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lipton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuze Tea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AriZona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Leaf0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about iced tea brands

4 answers

  • Asked ChatGPT

    “Which iced tea brand should I buy in New Zealand?”

    1. 1Lipton

  • Asked ChatGPT

    “What are the best iced tea brands in New Zealand?”

    1. 1Lipton
    2. 2Fuze Tea

  • Asked ChatGPT

    “What's the best iced tea brand in New Zealand for cold drinks?”

    1. 1Lipton
    2. 2Fuze Tea

  • Searched Google, AI Overview

    “best iced tea”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tea drink brands”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which iced tea brands compete with Fuze Tea?

    Fuze Tea against iced tea brands in New Zealand, by month

    Share of searches by month for AriZona, Fuze Tea, Lipton. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAriZonaFuze TeaLiptonPure Leaf
    Oct 202569%19.4%10.9%0.78%
    Nov 202563.2%23.3%12.8%0.75%
    Dec 202558.5%24.5%16%0.94%
    Jan 202664.2%21.1%13.8%0.81%
    Feb 202662.6%21.7%14.8%0.87%
    Mar 202665.9%22%11.4%0.81%
    Apr 202665.8%23.7%9.6%0.88%
    May 202666.4%23%9.7%0.88%
    Jun 202667.7%20%10.8%1.5%
    Jul 202668.3%19.8%11.1%0.79%
    Aug 202671.3%15.6%12.6%0.6%
    Sep 202661.1%24.6%13.5%0.79%

    1. 1.AriZona

      61.1%

      Held 1st. 770 estimated branded searches, -35.3% vs prior month. Share -10.1 points.

    2. 2.Fuze Tea

      24.6%

      Held 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +9 points.

    3. 3.Lipton

      13.5%

      Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.

    4. 4.Pure Leaf

      0.79%

      Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

    Compare popularity between Fuze Tea and its closest rivals

    Every comparison with Fuze Tea

    2 comparisons

    How has branded search demand for Fuze Tea changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Fuze Tea in New Zealand rose from 250 to 310.
    • Across the 12 months ending September 2026, Fuze Tea’s share of searches among iced tea brands in New Zealand increased from 19.4% to 24.6%.
    • Across the 12 months ending September 2026, Fuze Tea’s share of searches among iced tea brands in New Zealand peaked at 24.6% in September 2026 and was lowest at 15.6% in August 2026.

    How did search popularity change for New Zealand iced tea brands in September 2026?

    3 changes

    1. In September 2026, Fuze Tea gained share of searches among iced tea brands in New Zealand, from 15.6% to 24.6%.

    2. In September 2026, Lipton gained share of searches among iced tea brands in New Zealand, from 12.6% to 13.5%.

    3. In September 2026, AriZona lost share of searches among iced tea brands in New Zealand, from 71.3% to 61.1%.

    How are Fuze Tea’s branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Fuze Tea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • fuze tea
    • fuze tea peach
    • fuzetea
    • fuzetea iced tea

    How the Brand Demand Index is measured

    Who owns Fuze Tea?

    Fuze Tea is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Keri, Kiwi Blue, L&P, Powerade and Pump, owned by the same company, in New Zealand.

    Do you work for Fuze Tea? To request corrections or removal please contact us via our support page and we will be happy to assist.

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