Fuze Tea vs Pure Leaf:Which is more popular by branded search in New Zealand?
In August 2026, Fuze Tea had more branded searches than Pure Leaf among iced tea brands in New Zealand. Fuze Tea was estimated to have 300 branded searches compared to Pure Leaf’s 20, and held a 7.9% Share of Search versus Pure Leaf’s 0.52%.
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Which is more popular in search, Fuze Tea or Pure Leaf?
Compare the iced tea and RTD tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fuze Tea, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Fuze Tea | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.3% | 11.1% | 0.79% |
| Nov 2025 | 53% | 33.2% | 12.6% | 1.2% |
| Dec 2025 | 56.3% | 29.1% | 13.6% | 0.94% |
| Jan 2026 | 58% | 30.2% | 11.1% | 0.76% |
| Feb 2026 | 57.5% | 30% | 11.7% | 0.83% |
| Mar 2026 | 58.2% | 30.2% | 10.8% | 0.75% |
| Apr 2026 | 53.2% | 32.5% | 13.4% | 0.87% |
| May 2026 | 61.2% | 27.5% | 10.6% | 0.73% |
| Jun 2026 | 64.5% | 26% | 8% | 1.5% |
| Jul 2026 | 69.7% | 22.6% | 6.8% | 0.79% |
| Aug 2026 | 60.4% | 31.2% | 7.9% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Fuze Tea and Pure Leaf comparison changed over the last 12 months?
3 findings
- Fuze Tea was ahead of Pure Leaf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands in New Zealand moved from 11.1% to 7.9%, and its estimated monthly branded searches moved from 280 to 300.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands in New Zealand moved from 0.79% to 0.52%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand iced tea brands in August 2026?
1 change
In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fuze Tea’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.