How popular isFuze Tea in search?
In August 2026, there were an estimated 300 branded searches for Fuze Tea in New Zealand which is up 7.1% over the last 11 months. Fuze Tea holds 7.9% estimated Share of Search among New Zealand iced tea brands and is ranked 3rd of 4 competitors for search popularity.
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Which iced tea brands compete with Fuze Tea?
Share of Search by month for Lipton, Arizona, Fuze Tea. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Fuze Tea | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.3% | 11.1% | 0.79% |
| Nov 2025 | 53% | 33.2% | 12.6% | 1.2% |
| Dec 2025 | 56.3% | 29.1% | 13.6% | 0.94% |
| Jan 2026 | 58% | 30.2% | 11.1% | 0.76% |
| Feb 2026 | 57.5% | 30% | 11.7% | 0.83% |
| Mar 2026 | 58.2% | 30.2% | 10.8% | 0.75% |
| Apr 2026 | 53.2% | 32.5% | 13.4% | 0.87% |
| May 2026 | 61.2% | 27.5% | 10.6% | 0.73% |
| Jun 2026 | 64.5% | 26% | 8% | 1.5% |
| Jul 2026 | 69.7% | 22.6% | 6.8% | 0.79% |
| Aug 2026 | 60.4% | 31.2% | 7.9% | 0.52% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 2.3K | -13.2% | -9.4 points | |
| 2, held 2nd | 31.2% | 1.2K | +38.4% | +8.6 points | |
| 3, held 3rd | 7.9% | 300 | +15.4% | +1 points | |
| 4, held 4th | 0.52% | 20 | -33.3% | -0.3 points |
1.
Lipton60.4%
held 1st · 2.3K estimated branded searches · -13.2% vs prior month · -9.4 points
2.
Arizona31.2%
held 2nd · 1.2K estimated branded searches · +38.4% vs prior month · +8.6 points
3.
Fuze Tea7.9%
held 3rd · 300 estimated branded searches · +15.4% vs prior month · +1 points
0.52%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.3 points
Compare search popularity between Fuze Tea and its closest rivals
How has branded search demand for Fuze Tea changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fuze Tea in New Zealand rose from 280 to 300.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands in New Zealand decreased from 11.1% to 7.9%.
- Across the 11 months ending August 2026, Fuze Tea’s estimated Share of Search among iced tea brands in New Zealand peaked at 13.6% in December 2025 and was lowest at 6.8% in July 2026.
How did search popularity change for New Zealand iced tea brands in August 2026?
3 changes
In August 2026, Arizona gained estimated Share of Search among iced tea brands in New Zealand, from 22.6% to 31.2%.
In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.
How is Fuze Tea measured?
Brandwave collects information about searches that people make online using Fuze Tea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- fuze tea
- fuze tea ice tea
- fuze tea iced tea
- fuze tea near me
- fuze tea nz
- fuze tea online
- fuze tea peach
- fuzetea
- fuzetea ice tea
- fuzetea iced tea
Who owns Fuze Tea?
Fuze Tea is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Keri, Kiwi Blue, L&P, Powerade and Pump, owned by the same company, in New Zealand.
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Is Fuze Tea your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.