Brandwave

How popular isPure Leaf?

In September 2026, people searched for Pure Leaf by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.79% of all New Zealand iced tea brand searches, placing Pure Leaf fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about iced tea brands, Pure Leaf did not appear in any of the answers.

Search and AI answers in September 2026

Pure Leaf is the fourth most searched of 4 competitors and not listed in any AI answer.

  1. AriZonaShare of searches 61.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Fuze TeaShare of searches 24.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  3. LiptonShare of searches 13.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. Pure LeafShare of searches 0.79%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Pure Leaf website (opens in a new tab)

Follow Pure Leaf and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top iced tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pure Leaf did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lipton1st
  2. Fuze Tea2nd
  3. AriZona–
  4. Pure Leaf–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lipton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fuze Tea2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AriZona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Leaf0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about iced tea brands

4 answers

  • Asked ChatGPT

    “Which iced tea brand should I buy in New Zealand?”

    1. 1Lipton

  • Asked ChatGPT

    “What are the best iced tea brands in New Zealand?”

    1. 1Lipton
    2. 2Fuze Tea

  • Asked ChatGPT

    “What's the best iced tea brand in New Zealand for cold drinks?”

    1. 1Lipton
    2. 2Fuze Tea

  • Searched Google, AI Overview

    “best iced tea”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “tea drink brands”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which iced tea brands compete with Pure Leaf?

    Pure Leaf against iced tea brands in New Zealand, by month

    Share of searches by month for AriZona, Fuze Tea, Lipton, Pure Leaf. The figures are in the table below the chart.

    View monthly share of searches table
    MonthAriZonaFuze TeaLiptonPure Leaf
    Oct 202569%19.4%10.9%0.78%
    Nov 202563.2%23.3%12.8%0.75%
    Dec 202558.5%24.5%16%0.94%
    Jan 202664.2%21.1%13.8%0.81%
    Feb 202662.6%21.7%14.8%0.87%
    Mar 202665.9%22%11.4%0.81%
    Apr 202665.8%23.7%9.6%0.88%
    May 202666.4%23%9.7%0.88%
    Jun 202667.7%20%10.8%1.5%
    Jul 202668.3%19.8%11.1%0.79%
    Aug 202671.3%15.6%12.6%0.6%
    Sep 202661.1%24.6%13.5%0.79%

    1. 1.AriZona

      61.1%

      Held 1st. 770 estimated branded searches, -35.3% vs prior month. Share -10.1 points.

    2. 2.Fuze Tea

      24.6%

      Held 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +9 points.

    3. 3.Lipton

      13.5%

      Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.

    4. 4.Pure Leaf

      0.79%

      Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.

    Compare popularity between Pure Leaf and its closest rivals

    How has branded search demand for Pure Leaf changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pure Leaf in New Zealand held steady at 10.
    • Across the 12 months ending September 2026, Pure Leaf’s share of searches among iced tea brands in New Zealand held steady, from 0.78% to 0.79%.

    How did search popularity change for New Zealand iced tea brands in September 2026?

    3 changes

    1. In September 2026, Fuze Tea gained share of searches among iced tea brands in New Zealand, from 15.6% to 24.6%.

    2. In September 2026, Lipton gained share of searches among iced tea brands in New Zealand, from 12.6% to 13.5%.

    3. In September 2026, AriZona lost share of searches among iced tea brands in New Zealand, from 71.3% to 61.1%.

    How are Pure Leaf’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pure leaf

    Do you work for Pure Leaf? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Pure Leaf compete?

    Pure Leaf is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Iced tea brands4th of 40.79%Shown above
    Sweet tea brands3rd of 32.2%Show ranking
    Creator with pink hair and a pink jacket

    Is Pure Leaf your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free