Lipton vs Pure Leaf:Which is more popular by branded search in New Zealand?
In August 2026, Lipton had more branded searches than Pure Leaf among iced tea brands in New Zealand. Lipton was estimated to have 2.3K branded searches compared to Pure Leaf’s 20, and held a 60.4% Share of Search versus Pure Leaf’s 0.52%.
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Which is more popular in search, Lipton or Pure Leaf?
Compare the iced tea and RTD tea brands New Zealanders drink. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lipton, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Fuze Tea | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.3% | 11.1% | 0.79% |
| Nov 2025 | 53% | 33.2% | 12.6% | 1.2% |
| Dec 2025 | 56.3% | 29.1% | 13.6% | 0.94% |
| Jan 2026 | 58% | 30.2% | 11.1% | 0.76% |
| Feb 2026 | 57.5% | 30% | 11.7% | 0.83% |
| Mar 2026 | 58.2% | 30.2% | 10.8% | 0.75% |
| Apr 2026 | 53.2% | 32.5% | 13.4% | 0.87% |
| May 2026 | 61.2% | 27.5% | 10.6% | 0.73% |
| Jun 2026 | 64.5% | 26% | 8% | 1.5% |
| Jul 2026 | 69.7% | 22.6% | 6.8% | 0.79% |
| Aug 2026 | 60.4% | 31.2% | 7.9% | 0.52% |
| Sep 2026 | — | — | — | — |
How has the Lipton and Pure Leaf comparison changed over the last 12 months?
3 findings
- Lipton was ahead of Pure Leaf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lipton’s estimated Share of Search among iced tea brands in New Zealand moved from 52.8% to 60.4%, and its estimated monthly branded searches moved from 1.3K to 2.3K.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands in New Zealand moved from 0.79% to 0.52%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand iced tea brands in August 2026?
1 change
In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Lipton’s and Pure Leaf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lipton
15 branded search terms
- ice tea lemon lipton
- iced peach tea lipton
- lipton black tea
- lipton black tea bags
- lipton chai tea latte
- lipton green tea
- lipton ice tea
- lipton ice tea near me
- lipton ice tea nz
- lipton ice tea sachet
- lipton peach tea
- lipton tea
- lipton tea bags
- lipton tea iced tea
- tea powder lipton
Pure Leaf
3 branded search terms
- pure leaf ice tea
- pure leaf iced tea
- pure leaf tea
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.