How popular isPure Leaf in search?
In August 2026, there were an estimated 20 branded searches for Pure Leaf in New Zealand which held steady over the last 11 months. Pure Leaf holds 0.52% estimated Share of Search among New Zealand iced tea brands and is ranked 4th of 4 competitors for search popularity.
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Which iced tea brands compete with Pure Leaf?
Share of Search by month for Lipton, Arizona, Fuze Tea, Pure Leaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Lipton | Arizona | Fuze Tea | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 35.3% | 11.1% | 0.79% |
| Nov 2025 | 53% | 33.2% | 12.6% | 1.2% |
| Dec 2025 | 56.3% | 29.1% | 13.6% | 0.94% |
| Jan 2026 | 58% | 30.2% | 11.1% | 0.76% |
| Feb 2026 | 57.5% | 30% | 11.7% | 0.83% |
| Mar 2026 | 58.2% | 30.2% | 10.8% | 0.75% |
| Apr 2026 | 53.2% | 32.5% | 13.4% | 0.87% |
| May 2026 | 61.2% | 27.5% | 10.6% | 0.73% |
| Jun 2026 | 64.5% | 26% | 8% | 1.5% |
| Jul 2026 | 69.7% | 22.6% | 6.8% | 0.79% |
| Aug 2026 | 60.4% | 31.2% | 7.9% | 0.52% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.4% | 2.3K | -13.2% | -9.4 points | |
| 2, held 2nd | 31.2% | 1.2K | +38.4% | +8.6 points | |
| 3, held 3rd | 7.9% | 300 | +15.4% | +1 points | |
| 4, held 4th | 0.52% | 20 | -33.3% | -0.3 points |
1.
Lipton60.4%
held 1st · 2.3K estimated branded searches · -13.2% vs prior month · -9.4 points
2.
Arizona31.2%
held 2nd · 1.2K estimated branded searches · +38.4% vs prior month · +8.6 points
3.
Fuze Tea7.9%
held 3rd · 300 estimated branded searches · +15.4% vs prior month · +1 points
0.52%
held 4th · 20 estimated branded searches · -33.3% vs prior month · -0.3 points
Compare search popularity between Pure Leaf and its closest rivals
How has branded search demand for Pure Leaf changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pure Leaf in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Pure Leaf’s estimated Share of Search among iced tea brands in New Zealand held steady, from 0.79% to 0.52%.
How did search popularity change for New Zealand iced tea brands in August 2026?
3 changes
In August 2026, Arizona gained estimated Share of Search among iced tea brands in New Zealand, from 22.6% to 31.2%.
In August 2026, Fuze Tea gained estimated Share of Search among iced tea brands in New Zealand, from 6.8% to 7.9%.
In August 2026, Lipton lost estimated Share of Search among iced tea brands in New Zealand, from 69.7% to 60.4%.
How is Pure Leaf measured?
Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- pure leaf ice tea
- pure leaf iced tea
- pure leaf tea
Do you work for Pure Leaf? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pure Leaf your brand?
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