How popular isLipton?
In September 2026, people searched for Lipton by name about 690 times in New Zealand, a 27.8% increase from the previous year. These searches made up 13.5% of all New Zealand iced tea brand searches, placing Lipton third out of four brands. When we asked both ChatGPT and Google AI Overviews about iced tea brands, Lipton appeared in three of the four answers and was the most recommended of the four.
Lipton is the third most searched of 4 competitors and the most recommended in AI answers.
AriZonaShare of searches 61.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Fuze TeaShare of searches 24.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
LiptonShare of searches 13.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Pure LeafShare of searches 0.79%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top iced tea brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lipton was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lipton is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about iced tea brands
4 answers
Asked ChatGPT
“Which iced tea brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best iced tea brands in New Zealand?”
Asked ChatGPT
“What's the best iced tea brand in New Zealand for cold drinks?”
Searched Google, AI Overview
“best iced tea”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tea drink brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which iced tea brands compete with Lipton?
Share of searches by month for AriZona, Fuze Tea, Lipton. The figures are in the table below the chart.
View monthly share of searches table
| Month | AriZona | Fuze Tea | Lipton | Pure Leaf |
|---|---|---|---|---|
| Oct 2025 | 69% | 19.4% | 10.9% | 0.78% |
| Nov 2025 | 63.2% | 23.3% | 12.8% | 0.75% |
| Dec 2025 | 58.5% | 24.5% | 16% | 0.94% |
| Jan 2026 | 64.2% | 21.1% | 13.8% | 0.81% |
| Feb 2026 | 62.6% | 21.7% | 14.8% | 0.87% |
| Mar 2026 | 65.9% | 22% | 11.4% | 0.81% |
| Apr 2026 | 65.8% | 23.7% | 9.6% | 0.88% |
| May 2026 | 66.4% | 23% | 9.7% | 0.88% |
| Jun 2026 | 67.7% | 20% | 10.8% | 1.5% |
| Jul 2026 | 68.3% | 19.8% | 11.1% | 0.79% |
| Aug 2026 | 71.3% | 15.6% | 12.6% | 0.6% |
| Sep 2026 | 61.1% | 24.6% | 13.5% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 770 | -35.3% | -10.1 points | |
| 2, held 2nd | 24.6% | 310 | +19.2% | +9 points | |
| 3, held 3rd | 13.5% | 170 | -19% | +0.9 points | |
| 4, held 4th | 0.79% | 10 | 0% | +0.2 points |
1.
AriZona61.1%
Held 1st. 770 estimated branded searches, -35.3% vs prior month. Share -10.1 points.
2.
Fuze Tea24.6%
Held 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +9 points.
3.
Lipton13.5%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.9 points.
0.79%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Lipton and its closest rivals
Every comparison with Lipton
11 comparisons
How has branded search demand for Lipton changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lipton in New Zealand rose from 540 to 690.
- Across the 12 months ending September 2026, Lipton’s share of searches among iced tea brands in New Zealand increased from 10.9% to 13.5%.
- Across the 12 months ending September 2026, Lipton’s share of searches among iced tea brands in New Zealand peaked at 16% in December 2025 and was lowest at 9.6% in April 2026.
How did search popularity change for New Zealand iced tea brands in September 2026?
3 changes
In September 2026, Fuze Tea gained share of searches among iced tea brands in New Zealand, from 15.6% to 24.6%.
In September 2026, Lipton gained share of searches among iced tea brands in New Zealand, from 12.6% to 13.5%.
In September 2026, AriZona lost share of searches among iced tea brands in New Zealand, from 71.3% to 61.1%.
How are Lipton’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lipton ice tea
- lipton peach tea
- lipton tea
- lipton tea bags
- tea powder lipton
Who owns Lipton?
Lipton is owned by 
Unilever. Brandwave also tracks 
Liquid I.V., 
Ben & Jerry's, 
Continental, 
Dove, Impulse, 
Lux, 
Lynx, 
Magnum, 
Omo, 
Persil, 
Rexona, Sunlight, 
Surf, 
TRESemmé, 
Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.
Do you work for Lipton? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lipton compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Tea brands | 8th of 10 | 4.7% | Show ranking |
| Tea bag brands | 5th of 6 | 7.4% | Show ranking |
| Iced tea brands | 3rd of 4 | 13.5% | Shown above |
| Sweet tea brands | 2nd of 3 | 37% | Show ranking |
Is Lipton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.