Brandwave

How popular isLipton?

In September 2026, people searched for Lipton by name about 690 times in New Zealand, a 27.8% increase from the previous year. These searches made up 37% of all New Zealand sweet tea brand searches, placing Lipton second out of three brands. When we asked both ChatGPT and Google AI Overviews about sweet tea brands, Lipton appeared in all answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Lipton is the second most searched of 3 competitors and the joint most recommended in AI answers.

  1. AriZonaShare of searches 60.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LiptonShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Pure LeafShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top sweet tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lipton appeared in all five answers. Lipton is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lipton1st
  2. Pure Leaf1st
  3. AriZona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lipton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pure Leaf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AriZona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sweet tea brands

5 answers

  • Asked ChatGPT

    “Which sweet tea brand should I buy in New Zealand?”

    1. 1Lipton

  • Asked ChatGPT

    “What are the best sweet tea brands in New Zealand?”

    1. 1Lipton
    2. 2Pure Leaf

  • Asked ChatGPT

    “What's the best sweet tea brand in New Zealand for iced drink?”

    1. 1Lipton

  • Searched Google, AI Overview

    “best sweet tea”

    1. 1Pure Leaf
    2. 2Lipton

  • Searched Google, AI Overview

    “bottled sweet tea”

    1. 1Lipton
    2. 2Pure Leaf

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sweet tea brands compete with Lipton?

Lipton against sweet tea brands in New Zealand, by month

Share of searches by month for AriZona, Lipton, Pure Leaf. The figures are in the table below the chart.

View monthly share of searches table
MonthAriZonaLiptonPure Leaf
Oct 202574.1%24.1%1.7%
Nov 202570.5%27.9%1.6%
Dec 202563.3%34.7%2%
Jan 202663.3%34.7%2%
Feb 202663.3%34.7%2%
Mar 202672.7%25.5%1.8%
Apr 202676%22%2%
May 202676%22%2%
Jun 202668.6%27.5%3.9%
Jul 202667.4%30.4%2.2%
Aug 202665.6%32.8%1.6%
Sep 202660.9%37%2.2%

  1. 1.AriZona

    60.9%

    Held 1st. 280 estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  2. 2.Lipton

    37%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share +4.1 points.

  3. 3.Pure Leaf

    2.2%

    Held 3rd. 10 estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Lipton and its closest rivals

Every comparison with Lipton

11 comparisons

How has branded search demand for Lipton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lipton in New Zealand rose from 540 to 690.
  • Across the 12 months ending September 2026, Lipton’s share of searches among sweet tea brands in New Zealand increased from 24.1% to 37%.
  • Across the 12 months ending September 2026, Lipton’s share of searches among sweet tea brands in New Zealand peaked at 37% in September 2026 and was lowest at 22% in April 2026.

How did search popularity change for New Zealand sweet tea brands in September 2026?

3 changes

  1. In September 2026, Lipton gained share of searches among sweet tea brands in New Zealand, from 32.8% to 37%.

  2. In September 2026, Pure Leaf gained share of searches among sweet tea brands in New Zealand, from 1.6% to 2.2%.

  3. In September 2026, AriZona lost share of searches among sweet tea brands in New Zealand, from 65.6% to 60.9%.

How are Lipton’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Lipton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lipton ice tea
  • lipton peach tea
  • lipton tea
  • lipton tea bags
  • tea powder lipton

How the Brand Demand Index is measured

Who owns Lipton?

Lipton is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Impulse, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.

Do you work for Lipton? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Lipton compete?

Lipton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tea brands8th of 104.7%Show ranking
Tea bag brands5th of 67.4%Show ranking
Iced tea brands3rd of 413.5%Show ranking
Sweet tea brands2nd of 337%Shown above
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