Brandwave

How popular isPure Leaf?

In September 2026, people searched for Pure Leaf by name about 10 times in New Zealand, about the same as the previous year. These searches made up 2.2% of all New Zealand sweet tea brand searches, placing Pure Leaf third out of three brands. When we asked both ChatGPT and Google AI Overviews about sweet tea brands, Pure Leaf appeared in three of the five answers and was the joint most recommended of the three.

Search and AI answers in September 2026

Pure Leaf is the third most searched of 3 competitors and the joint most recommended in AI answers.

  1. AriZonaShare of searches 60.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. LiptonShare of searches 37%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Pure LeafShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top sweet tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pure Leaf was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pure Leaf is the joint most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lipton1st
  2. Pure Leaf1st
  3. AriZona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lipton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pure Leaf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AriZona0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sweet tea brands

5 answers

  • Asked ChatGPT

    “Which sweet tea brand should I buy in New Zealand?”

    1. 1Lipton

  • Asked ChatGPT

    “What are the best sweet tea brands in New Zealand?”

    1. 1Lipton
    2. 2Pure Leaf

  • Asked ChatGPT

    “What's the best sweet tea brand in New Zealand for iced drink?”

    1. 1Lipton

  • Searched Google, AI Overview

    “best sweet tea”

    1. 1Pure Leaf
    2. 2Lipton

  • Searched Google, AI Overview

    “bottled sweet tea”

    1. 1Lipton
    2. 2Pure Leaf

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which sweet tea brands compete with Pure Leaf?

Pure Leaf against sweet tea brands in New Zealand, by month

Share of searches by month for AriZona, Lipton, Pure Leaf. The figures are in the table below the chart.

View monthly share of searches table
MonthAriZonaLiptonPure Leaf
Oct 202574.1%24.1%1.7%
Nov 202570.5%27.9%1.6%
Dec 202563.3%34.7%2%
Jan 202663.3%34.7%2%
Feb 202663.3%34.7%2%
Mar 202672.7%25.5%1.8%
Apr 202676%22%2%
May 202676%22%2%
Jun 202668.6%27.5%3.9%
Jul 202667.4%30.4%2.2%
Aug 202665.6%32.8%1.6%
Sep 202660.9%37%2.2%

  1. 1.AriZona

    60.9%

    Held 1st. 280 estimated branded searches, -33.3% vs prior month. Share -4.8 points.

  2. 2.Lipton

    37%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share +4.1 points.

  3. 3.Pure Leaf

    2.2%

    Held 3rd. 10 estimated branded searches, 0% vs prior month. Share +0.6 points.

Compare popularity between Pure Leaf and its closest rivals

How has branded search demand for Pure Leaf changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pure Leaf in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Pure Leaf’s share of searches among sweet tea brands in New Zealand peaked at 3.9% in June 2026 and was lowest at 1.6% in August 2026.

How did search popularity change for New Zealand sweet tea brands in September 2026?

3 changes

  1. In September 2026, Lipton gained share of searches among sweet tea brands in New Zealand, from 32.8% to 37%.

  2. In September 2026, Pure Leaf gained share of searches among sweet tea brands in New Zealand, from 1.6% to 2.2%.

  3. In September 2026, AriZona lost share of searches among sweet tea brands in New Zealand, from 65.6% to 60.9%.

How are Pure Leaf’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pure Leaf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pure leaf

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How the Brand Demand Index is measured

Where does Pure Leaf compete?

Pure Leaf is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Iced tea brands4th of 40.79%Show ranking
Sweet tea brands3rd of 32.2%Shown above
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Is Pure Leaf your brand?

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