How popular isPump in search?
In August 2026, there were an estimated 1.2K branded searches for Pump in New Zealand which is up 10.8% over the last 11 months. Pump holds 22.5% estimated Share of Search among New Zealand bottled water brands and is ranked 2nd of 5 competitors for search popularity.
San Pellegrino24.9%
Pump22.5%
Fiji Water22.3%- Kiwi Blue17%
Antipodes Water13.2%
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Which bottled water brands compete with Pump?
Share of Search by month for San Pellegrino, Pump, Fiji Water, Kiwi Blue, Antipodes Water. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Pump | Fiji Water | Kiwi Blue | Antipodes Water |
|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 21.4% | 29% | 14.1% | 13.9% |
| Nov 2025 | 25.7% | 23.4% | 22.3% | 14.9% | 13.7% |
| Dec 2025 | 32.6% | 19.1% | 19.9% | 14.8% | 13.6% |
| Jan 2026 | 27% | 19.7% | 20.5% | 15.6% | 17.3% |
| Feb 2026 | 26.2% | 20.4% | 23.2% | 15.8% | 14.4% |
| Mar 2026 | 21.8% | 21.8% | 28.2% | 14.3% | 13.9% |
| Apr 2026 | 24% | 21.8% | 21.8% | 16.8% | 15.7% |
| May 2026 | 27.1% | 20.1% | 22.1% | 14.3% | 16.4% |
| Jun 2026 | 28.3% | 20.9% | 24% | 14.6% | 12.1% |
| Jul 2026 | 27.9% | 19.5% | 23% | 15.4% | 14.1% |
| Aug 2026 | 24.9% | 22.5% | 22.3% | 17% | 13.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.9% | 1.4K | -4.9% | -3 points | |
| 2, moved from 3rd to 2nd | 22.5% | 1.2K | +23% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 22.3% | 1.2K | +3.4% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17% | 930 | +17.7% | +1.6 points | |
| 5, held 5th | 13.2% | 720 | 0% | -0.9 points |
24.9%
held 1st · 1.4K estimated branded searches · -4.9% vs prior month · -3 points
2.
Pump22.5%
moved from 3rd to 2nd · 1.2K estimated branded searches · +23% vs prior month · +3 points
22.3%
moved from 2nd to 3rd · 1.2K estimated branded searches · +3.4% vs prior month · -0.7 points
17%
held 4th · 930 estimated branded searches · +17.7% vs prior month · +1.6 points
13.2%
held 5th · 720 estimated branded searches · 0% vs prior month · -0.9 points
Compare search popularity between Pump and its closest rivals
How has branded search demand for Pump changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pump in New Zealand rose from 1.1K to 1.2K.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand increased from 21.4% to 22.5%.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand peaked at 23.4% in November 2025 and was lowest at 19.1% in December 2025.
- Across the 11 months ending August 2026, Pump rose from 3rd to 2nd among bottled water brands in New Zealand.
How did search popularity change for New Zealand bottled water brands in August 2026?
5 changes
In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%.
In August 2026, San Pellegrino lost estimated Share of Search among bottled water brands in New Zealand, from 27.9% to 24.9%.
In August 2026, Antipodes Water lost estimated Share of Search among bottled water brands in New Zealand, from 14.1% to 13.2%.
In August 2026, Fiji Water lost estimated Share of Search among bottled water brands in New Zealand, from 23% to 22.3%.
How is Pump measured?
Brandwave collects information about searches that people make online using Pump’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- pump bottled water
- pump sparkling water
- pump water
Who owns Pump?
Pump is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Powerade, owned by the same company, in New Zealand.
Do you work for Pump? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Pump your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.