Brandwave

NZ Pure Water vs Pump:Which is more popular in New Zealand?

In October 2026, Pump had more branded searches than NZ Pure Water among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while NZ Pure Water had 220. Pump made up 25.7% of all bottled water brand searches we track, and NZ Pure Water accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Pump appeared in two of the four answers and NZ Pure Water in none.

Among bottled water brands in New Zealand in October 2026

Who do people search for more?

Pump, about 7 searches for every 1 for NZ Pure Water

Pump 1.6K searchesNZ Pure Water 220 searches

Who does AI mention more?

Pump, mentioned in 2 of 4 answers, NZ Pure Water in 0

Pump in 2 of 4NZ Pure Water in 0 of 4

Who does AI recommend more?

Pump, the only one of the two named

Pump first in 2NZ Pure Water never named

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Pure Water did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwi Blue1st
  2. Pump2nd
  3. Antipodes Water3rd
  4. San Pellegrino4th
  5. Fiji Water–
  6. H2GO–
  7. NZ Pure Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiwi Blue3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pump2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Antipodes Water2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • San Pellegrino1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiji Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H2GO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Pure Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bottled water brands

4 answers

  • Asked ChatGPT

    “Which bottled water brand should I buy in New Zealand?”

    1. 1Kiwi Blue

  • Asked ChatGPT

    “What are the best bottled water brands in New Zealand?”

    1. 1Pump
    2. 2Kiwi Blue
    3. 3San Pellegrino
    4. 4Antipodes Water

  • Asked ChatGPT

    “What's the best bottled water brand in New Zealand for everyday drinking?”

    1. 1Kiwi Blue
    2. 2Pump
    3. 3Antipodes Water

  • Searched Google, AI Overview

    “bottled water nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “sparkling water nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is NZ Pure Water or Pump more popular in search?

    This chart shows how often people search Google for NZ Pure Water and Pump by name. Each line represents a brand's share of searches for all seven bottled water brands we track, month by month, from searches in New Zealand.

    NZ Pure Water and Pump among bottled water brands in New Zealand, by month

    Share of searches by month for Pump, NZ Pure Water. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPumpSan PellegrinoFiji WaterAntipodes WaterKiwi BlueH2GONZ Pure Water
    Nov 202522.6%19.1%19.1%13.2%13.1%7.9%5%
    Dec 202519.3%25.1%17.4%13.8%13.6%6.5%4.2%
    Jan 202619.8%20.6%17.9%17.5%14.1%5.8%4.4%
    Feb 202620.5%20.5%20.5%14.5%14.3%6%3.6%
    Mar 202622.6%17.6%20.6%14.4%14.2%6.2%4.4%
    Apr 202621.6%18.8%19.3%15.6%15.4%4.5%4.8%
    May 202621%19.3%20%17.1%13.8%4.5%4.3%
    Jun 202622.4%19.3%22.9%13%14.3%4.2%4%
    Jul 202619.9%21.3%20.5%14.3%14.1%5.4%4.4%
    Aug 202622.7%19.7%19.3%13.3%16%5%4.1%
    Sep 202623.6%21.5%17.9%15.3%13.5%4.5%3.8%
    Oct 202625.7%23.1%16.5%13.9%12.3%5%3.5%

    How has branded search for NZ Pure Water and Pump changed in New Zealand over the last 12 months?

    3 findings

    How did search popularity change for New Zealand bottled water brands in October 2026?

    2 changes

    1. In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%.

    2. NZ Pure Water’s share of searches among bottled water brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in October 2026.

    How are NZ Pure Water’s and Pump’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using NZ Pure Water’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    NZ Pure Water

    2 branded search terms

    • nz pure water
    • nz pure water pokeno

    Pump

    3 branded search terms

    • pump bottled water
    • pump sparkling water
    • pump water

    How the Brand Demand Index is measured

    Other head-to-heads among bottled water brands

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