Pump vs San Pellegrino:Which is more popular in New Zealand?
In October 2026, Pump had more branded searches than San Pellegrino among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while San Pellegrino had 1,470. Pump made up 25.7% of all bottled water brand searches we track, and San Pellegrino accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Pump appeared in two of the four answers and San Pellegrino in one. Pump was mentioned before San Pellegrino in every answer.
Who do people search for more?
Pump, about 11% more searches than San Pellegrino
Who does AI mention more?
Pump, mentioned in 2 of 4 answers, San Pellegrino in 1
Who does AI recommend more?
Pump, named ahead of San Pellegrino in every answer
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Top bottled water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. San Pellegrino was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Pump was listed before San Pellegrino in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiwi Blue3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pump2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Antipodes Water2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
San Pellegrino1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiji Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- H2GO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NZ Pure Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bottled water brands
4 answers
Asked ChatGPT
“Which bottled water brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bottled water brands in New Zealand?”
Asked ChatGPT
“What's the best bottled water brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“bottled water nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sparkling water nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Pump or San Pellegrino more popular in search?
This chart shows how often people search Google for Pump and San Pellegrino by name. Each line represents a brand's share of searches for all seven bottled water brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pump, San Pellegrino. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pump | San Pellegrino | Fiji Water | Antipodes Water | Kiwi Blue | H2GO | NZ Pure Water |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.6% | 19.1% | 19.1% | 13.2% | 13.1% | 7.9% | 5% |
| Dec 2025 | 19.3% | 25.1% | 17.4% | 13.8% | 13.6% | 6.5% | 4.2% |
| Jan 2026 | 19.8% | 20.6% | 17.9% | 17.5% | 14.1% | 5.8% | 4.4% |
| Feb 2026 | 20.5% | 20.5% | 20.5% | 14.5% | 14.3% | 6% | 3.6% |
| Mar 2026 | 22.6% | 17.6% | 20.6% | 14.4% | 14.2% | 6.2% | 4.4% |
| Apr 2026 | 21.6% | 18.8% | 19.3% | 15.6% | 15.4% | 4.5% | 4.8% |
| May 2026 | 21% | 19.3% | 20% | 17.1% | 13.8% | 4.5% | 4.3% |
| Jun 2026 | 22.4% | 19.3% | 22.9% | 13% | 14.3% | 4.2% | 4% |
| Jul 2026 | 19.9% | 21.3% | 20.5% | 14.3% | 14.1% | 5.4% | 4.4% |
| Aug 2026 | 22.7% | 19.7% | 19.3% | 13.3% | 16% | 5% | 4.1% |
| Sep 2026 | 23.6% | 21.5% | 17.9% | 15.3% | 13.5% | 4.5% | 3.8% |
| Oct 2026 | 25.7% | 23.1% | 16.5% | 13.9% | 12.3% | 5% | 3.5% |
How has branded search for Pump and San Pellegrino changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: San Pellegrino took it in December 2025, Pump took it in March 2026, San Pellegrino took it in July 2026, Pump took it in August 2026.
- Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand moved from 22.6% to 25.7%, and its estimated monthly branded searches moved from 1.2K to 1.6K.
- Across the 12 months ending October 2026, San Pellegrino’s share of searches among bottled water brands in New Zealand moved from 19.1% to 23.1%, and its estimated monthly branded searches moved from 1K to 1.5K.
How did search popularity change for New Zealand bottled water brands in October 2026?
2 changes
In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%.
In October 2026, San Pellegrino gained share of searches among bottled water brands in New Zealand, from 21.5% to 23.1%.
How are Pump’s and San Pellegrino’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Pump’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pump
3 branded search terms
- pump bottled water
- pump sparkling water
- pump water
San Pellegrino
8 branded search terms
- limonata san pellegrino
- san pellegrino
- san pellegrino aranciata
- san pellegrino water
- sanpellegrino
- sanpellegrino aranciata rossa
- sanpellegrino limonata
- sanpellegrino water
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