Brandwave

How popular isPump?

In October 2026, people searched for Pump by name about 1,630 times in New Zealand, a 32.5% increase from the previous year. These searches made up 25.7% of all New Zealand bottled water brand searches, placing Pump first out of seven brands. When we asked both ChatGPT and Google AI Overviews about bottled water brands, Pump appeared in two of the four answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Pump is the most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. PumpShare of searches 25.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. San PellegrinoShare of searches 23.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Fiji WaterShare of searches 16.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Antipodes WaterShare of searches 13.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. Kiwi BlueShare of searches 12.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Pump is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwi Blue1st
  2. Pump2nd
  3. Antipodes Water3rd
  4. San Pellegrino4th
  5. Fiji Water–
  6. H2GO–
  7. NZ Pure Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiwi Blue3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pump2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Antipodes Water2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • San Pellegrino1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiji Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H2GO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Pure Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bottled water brands

4 answers

  • Asked ChatGPT

    “Which bottled water brand should I buy in New Zealand?”

    1. 1Kiwi Blue

  • Asked ChatGPT

    “What are the best bottled water brands in New Zealand?”

    1. 1Pump
    2. 2Kiwi Blue
    3. 3San Pellegrino
    4. 4Antipodes Water

  • Asked ChatGPT

    “What's the best bottled water brand in New Zealand for everyday drinking?”

    1. 1Kiwi Blue
    2. 2Pump
    3. 3Antipodes Water

  • Searched Google, AI Overview

    “bottled water nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “sparkling water nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    How often do people search for Pump compared with other New Zealand bottled water brands?

    Pump against bottled water brands in New Zealand, by month

    Share of searches by month for Pump, San Pellegrino, Fiji Water, Antipodes Water, Kiwi Blue, H2GO, NZ Pure Water. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPumpSan PellegrinoFiji WaterAntipodes WaterKiwi BlueH2GONZ Pure Water
    Nov 202522.6%19.1%19.1%13.2%13.1%7.9%5%
    Dec 202519.3%25.1%17.4%13.8%13.6%6.5%4.2%
    Jan 202619.8%20.6%17.9%17.5%14.1%5.8%4.4%
    Feb 202620.5%20.5%20.5%14.5%14.3%6%3.6%
    Mar 202622.6%17.6%20.6%14.4%14.2%6.2%4.4%
    Apr 202621.6%18.8%19.3%15.6%15.4%4.5%4.8%
    May 202621%19.3%20%17.1%13.8%4.5%4.3%
    Jun 202622.4%19.3%22.9%13%14.3%4.2%4%
    Jul 202619.9%21.3%20.5%14.3%14.1%5.4%4.4%
    Aug 202622.7%19.7%19.3%13.3%16%5%4.1%
    Sep 202623.6%21.5%17.9%15.3%13.5%4.5%3.8%
    Oct 202625.7%23.1%16.5%13.9%12.3%5%3.5%

    1. 1.Pump

      25.7%

      Held 1st. 1.6K estimated branded searches, +19.9% vs prior month. Share +2.1 points.

    2. 2.San Pellegrino

      23.1%

      Held 2nd. 1.5K estimated branded searches, +18.5% vs prior month. Share +1.7 points.

    3. 3.Fiji Water

      16.5%

      Held 3rd. 1.1K estimated branded searches, +1.9% vs prior month. Share -1.3 points.

    4. 4.Antipodes Water

      13.9%

      Held 4th. 880 estimated branded searches, 0% vs prior month. Share -1.4 points.

    5. 5.Kiwi Blue

      12.3%

      Held 5th. 780 estimated branded searches, 0% vs prior month. Share -1.2 points.

    6. 6.H2GO

      5%

      Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.5 points.

    7. 7.NZ Pure Water

      3.5%

      Held 7th. 220 estimated branded searches, 0% vs prior month. Share -0.3 points.

    Compare popularity between Pump and its closest rivals

    Every comparison with Pump

    6 comparisons

    How has branded search demand for Pump changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending October 2026, estimated monthly branded searches for Pump in New Zealand rose from 1.2K to 1.6K.
    • Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand increased from 22.6% to 25.7%.
    • Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand peaked at 25.7% in October 2026 and was lowest at 19.3% in December 2025.

    How did search popularity change for New Zealand bottled water brands in October 2026?

    6 changes

    1. In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%.

    2. In October 2026, San Pellegrino gained share of searches among bottled water brands in New Zealand, from 21.5% to 23.1%.

    3. In October 2026, H2GO gained share of searches among bottled water brands in New Zealand, from 4.5% to 5%.

    4. In October 2026, Antipodes Water lost share of searches among bottled water brands in New Zealand, from 15.3% to 13.9%.

    5. In October 2026, Fiji Water lost share of searches among bottled water brands in New Zealand, from 17.9% to 16.5%.

    6. In October 2026, Kiwi Blue lost share of searches among bottled water brands in New Zealand, from 13.5% to 12.3%.

    How are Pump’s branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Pump’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pump bottled water
    • pump sparkling water
    • pump water

    How the Brand Demand Index is measured

    Who owns Pump?

    Pump is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Barista Bros, Fuze Tea, Keri, Kiwi Blue, L&P and Powerade, owned by the same company, in New Zealand.

    Do you work for Pump? To request corrections or removal please contact us via our support page and we will be happy to assist.

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