Brandwave

H2GO vs Pump:Which is more popular in New Zealand?

In October 2026, Pump had more branded searches than H2GO among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while H2GO had 320. Pump made up 25.7% of all bottled water brand searches we track, and H2GO accounted for 5%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Pump appeared in two of the four answers and H2GO in none.

Among bottled water brands in New Zealand in October 2026

Who do people search for more?

Pump, about 5 searches for every 1 for H2GO

Pump 1.6K searchesH2GO 320 searches

Who does AI mention more?

Pump, mentioned in 2 of 4 answers, H2GO in 0

Pump in 2 of 4H2GO in 0 of 4

Who does AI recommend more?

Pump, the only one of the two named

Pump first in 2H2GO never named

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Top bottled water brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. H2GO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kiwi Blue1st
  2. Pump2nd
  3. Antipodes Water3rd
  4. San Pellegrino4th
  5. Fiji Water–
  6. H2GO–
  7. NZ Pure Water–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kiwi Blue3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pump2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Antipodes Water2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • San Pellegrino1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fiji Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • H2GO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • NZ Pure Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bottled water brands

4 answers
  • Asked ChatGPT

    “Which bottled water brand should I buy in New Zealand?”

    1. 1Kiwi Blue
  • Asked ChatGPT

    “What are the best bottled water brands in New Zealand?”

    1. 1Pump
    2. 2Kiwi Blue
    3. 3San Pellegrino
    4. 4Antipodes Water
  • Asked ChatGPT

    “What's the best bottled water brand in New Zealand for everyday drinking?”

    1. 1Kiwi Blue
    2. 2Pump
    3. 3Antipodes Water
  • Searched Google, AI Overview

    “bottled water nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “sparkling water nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is H2GO or Pump more popular in search?

    This chart shows how often people search Google for H2GO and Pump by name. Each line represents a brand's share of searches for all seven bottled water brands we track, month by month, from searches in New Zealand.

    H2GO and Pump among bottled water brands in New Zealand, by month

    Share of searches by month for Pump, H2GO. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPumpSan PellegrinoFiji WaterAntipodes WaterKiwi BlueH2GONZ Pure Water
    Nov 202522.6%19.1%19.1%13.2%13.1%7.9%5%
    Dec 202519.3%25.1%17.4%13.8%13.6%6.5%4.2%
    Jan 202619.8%20.6%17.9%17.5%14.1%5.8%4.4%
    Feb 202620.5%20.5%20.5%14.5%14.3%6%3.6%
    Mar 202622.6%17.6%20.6%14.4%14.2%6.2%4.4%
    Apr 202621.6%18.8%19.3%15.6%15.4%4.5%4.8%
    May 202621%19.3%20%17.1%13.8%4.5%4.3%
    Jun 202622.4%19.3%22.9%13%14.3%4.2%4%
    Jul 202619.9%21.3%20.5%14.3%14.1%5.4%4.4%
    Aug 202622.7%19.7%19.3%13.3%16%5%4.1%
    Sep 202623.6%21.5%17.9%15.3%13.5%4.5%3.8%
    Oct 202625.7%23.1%16.5%13.9%12.3%5%3.5%

    How has branded search for H2GO and Pump changed in New Zealand over the last 12 months?

    3 findings
    • Pump was ahead of H2GO in every measured month of the 12 months ending October 2026.
    • Across the 12 months ending October 2026, H2GO’s share of searches among bottled water brands in New Zealand moved from 7.9% to 5%, and its estimated monthly branded searches moved from 430 to 320.
    • Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand moved from 22.6% to 25.7%, and its estimated monthly branded searches moved from 1.2K to 1.6K.

    How did search popularity change for New Zealand bottled water brands in October 2026?

    2 changes
    1. In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%.

    2. In October 2026, H2GO gained share of searches among bottled water brands in New Zealand, from 4.5% to 5%.

    How are H2GO’s and Pump’s branded searches counted?

    10 search terms

    Brandwave collects information about searches that people make online using H2GO’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    H2GO

    7 branded search terms

    • h2 go
    • h2go
    • h2go flavoured water
    • h2go logo
    • h2go splash
    • h2go water
    • h2go water bottle

    Pump

    3 branded search terms

    • pump bottled water
    • pump sparkling water
    • pump water

    How the Brand Demand Index is measured

    Other head-to-heads among bottled water brands

    Creator with pink hair and a pink jacket

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