Kiwi Blue vs Pump:Which is more popular in New Zealand?
In October 2026, Pump had more branded searches than Kiwi Blue among bottled water brands in New Zealand. Pump had about 1,630 branded searches, while Kiwi Blue had 780. Pump made up 25.7% of all bottled water brand searches we track, and Kiwi Blue accounted for 12.3%. When we asked ChatGPT and Google AI Overviews about bottled water brands, Kiwi Blue appeared in three of the four answers and Pump in two. Kiwi Blue and Pump were each mentioned first in one of the two answers.
Who do people search for more?
Pump, about 2 searches for every 1 for Kiwi Blue
Who does AI mention more?
Kiwi Blue, mentioned in 3 of 4 answers, Pump in 2
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bottled water brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kiwi Blue was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Pump was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kiwi Blue and Pump were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kiwi Blue3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pump2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Antipodes Water2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
San Pellegrino1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fiji Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- H2GO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- NZ Pure Water0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bottled water brands
4 answers
Asked ChatGPT
“Which bottled water brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bottled water brands in New Zealand?”
Asked ChatGPT
“What's the best bottled water brand in New Zealand for everyday drinking?”
Searched Google, AI Overview
“bottled water nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“sparkling water nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kiwi Blue or Pump more popular in search?
This chart shows how often people search Google for Kiwi Blue and Pump by name. Each line represents a brand's share of searches for all seven bottled water brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pump, Kiwi Blue. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pump | San Pellegrino | Fiji Water | Antipodes Water | Kiwi Blue | H2GO | NZ Pure Water |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.6% | 19.1% | 19.1% | 13.2% | 13.1% | 7.9% | 5% |
| Dec 2025 | 19.3% | 25.1% | 17.4% | 13.8% | 13.6% | 6.5% | 4.2% |
| Jan 2026 | 19.8% | 20.6% | 17.9% | 17.5% | 14.1% | 5.8% | 4.4% |
| Feb 2026 | 20.5% | 20.5% | 20.5% | 14.5% | 14.3% | 6% | 3.6% |
| Mar 2026 | 22.6% | 17.6% | 20.6% | 14.4% | 14.2% | 6.2% | 4.4% |
| Apr 2026 | 21.6% | 18.8% | 19.3% | 15.6% | 15.4% | 4.5% | 4.8% |
| May 2026 | 21% | 19.3% | 20% | 17.1% | 13.8% | 4.5% | 4.3% |
| Jun 2026 | 22.4% | 19.3% | 22.9% | 13% | 14.3% | 4.2% | 4% |
| Jul 2026 | 19.9% | 21.3% | 20.5% | 14.3% | 14.1% | 5.4% | 4.4% |
| Aug 2026 | 22.7% | 19.7% | 19.3% | 13.3% | 16% | 5% | 4.1% |
| Sep 2026 | 23.6% | 21.5% | 17.9% | 15.3% | 13.5% | 4.5% | 3.8% |
| Oct 2026 | 25.7% | 23.1% | 16.5% | 13.9% | 12.3% | 5% | 3.5% |
How has branded search for Kiwi Blue and Pump changed in New Zealand over the last 12 months?
3 findings
- Pump was ahead of Kiwi Blue in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kiwi Blue’s share of searches among bottled water brands in New Zealand moved from 13.1% to 12.3%, and its estimated monthly branded searches moved from 710 to 780.
- Across the 12 months ending October 2026, Pump’s share of searches among bottled water brands in New Zealand moved from 22.6% to 25.7%, and its estimated monthly branded searches moved from 1.2K to 1.6K.
How did search popularity change for New Zealand bottled water brands in October 2026?
2 changes
In October 2026, Pump gained share of searches among bottled water brands in New Zealand, from 23.6% to 25.7%.
In October 2026, Kiwi Blue lost share of searches among bottled water brands in New Zealand, from 13.5% to 12.3%.
How are Kiwi Blue’s and Pump’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Kiwi Blue’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bottled water brands
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