Brandwave

Fiji Water vs Pump:Which is more popular by branded search in New Zealand?

In August 2026, Fiji Water and Pump were level on Share of Search among bottled water brands in New Zealand, with an estimated 1.2K branded searches each, at 22.3% and 22.5% estimated Share of Search.

Share of Search among bottled water brands in New Zealand in August 2026Which is more popular in search, Fiji Water or Pump?
Fiji Water22.3%1.2K searches
vs
Pump22.5%1.2K searches

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Which is more popular in search, Fiji Water or Pump?

Compare the bottled water brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fiji Water and Pump among bottled water brands in New Zealand, by month

Share of Search by month for Pump, Fiji Water. The figures are in the table below the chart.

View monthly share of search table
MonthSan PellegrinoPumpFiji WaterKiwi BlueAntipodes Water
Oct 202521.6%21.4%29%14.1%13.9%
Nov 202525.7%23.4%22.3%14.9%13.7%
Dec 202532.6%19.1%19.9%14.8%13.6%
Jan 202627%19.7%20.5%15.6%17.3%
Feb 202626.2%20.4%23.2%15.8%14.4%
Mar 202621.8%21.8%28.2%14.3%13.9%
Apr 202624%21.8%21.8%16.8%15.7%
May 202627.1%20.1%22.1%14.3%16.4%
Jun 202628.3%20.9%24%14.6%12.1%
Jul 202627.9%19.5%23%15.4%14.1%
Aug 202624.9%22.5%22.3%17%13.2%
Sep 2026—————

How has the Fiji Water and Pump comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: Pump took it in November 2025, Fiji Water took it in December 2025, Pump took it in August 2026.
  • Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands in New Zealand moved from 29% to 22.3%, and its estimated monthly branded searches moved from 1.5K to 1.2K.
  • Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

How did search popularity change for New Zealand bottled water brands in August 2026?

  1. In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.

  2. In August 2026, Fiji Water lost estimated Share of Search among bottled water brands in New Zealand, from 23% to 22.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Fiji Water’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Water

9 branded search terms

  • fiji water
  • fiji water bottle
  • fiji water is from
  • fiji water near me
  • fiji water nz
  • fiji water online
  • fiji water water
  • fijiwater
  • fijiwater com

Pump

3 branded search terms

  • pump bottled water
  • pump sparkling water
  • pump water

How the Brand Demand Index is measured

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