Kiwi Blue vs Pump:Which is more popular by branded search in New Zealand?
In August 2026, Pump had more branded searches than Kiwi Blue among bottled water brands in New Zealand. Pump was estimated to have 1.2K branded searches compared to Kiwi Blue’s 930, and held a 22.5% Share of Search versus Kiwi Blue’s 17%.
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Which is more popular in search, Kiwi Blue or Pump?
Compare the bottled water brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pump, Kiwi Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Pump | Fiji Water | Kiwi Blue | Antipodes Water |
|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 21.4% | 29% | 14.1% | 13.9% |
| Nov 2025 | 25.7% | 23.4% | 22.3% | 14.9% | 13.7% |
| Dec 2025 | 32.6% | 19.1% | 19.9% | 14.8% | 13.6% |
| Jan 2026 | 27% | 19.7% | 20.5% | 15.6% | 17.3% |
| Feb 2026 | 26.2% | 20.4% | 23.2% | 15.8% | 14.4% |
| Mar 2026 | 21.8% | 21.8% | 28.2% | 14.3% | 13.9% |
| Apr 2026 | 24% | 21.8% | 21.8% | 16.8% | 15.7% |
| May 2026 | 27.1% | 20.1% | 22.1% | 14.3% | 16.4% |
| Jun 2026 | 28.3% | 20.9% | 24% | 14.6% | 12.1% |
| Jul 2026 | 27.9% | 19.5% | 23% | 15.4% | 14.1% |
| Aug 2026 | 24.9% | 22.5% | 22.3% | 17% | 13.2% |
| Sep 2026 | — | — | — | — | — |
How has the Kiwi Blue and Pump comparison changed over the last 12 months?
3 findings
- Pump was ahead of Kiwi Blue in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiwi Blue’s estimated Share of Search among bottled water brands in New Zealand moved from 14.1% to 17%, and its estimated monthly branded searches moved from 730 to 930.
- Across the 11 months ending August 2026, Pump’s estimated Share of Search among bottled water brands in New Zealand moved from 21.4% to 22.5%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
How did search popularity change for New Zealand bottled water brands in August 2026?
2 changes
In August 2026, Pump overtook Fiji Water to rank 2nd among bottled water brands in New Zealand, at 22.5%.
In August 2026, Kiwi Blue gained estimated Share of Search among bottled water brands in New Zealand, from 15.4% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using Kiwi Blue’s and Pump’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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