Cold Power vs Persil:Which is more popular by branded search in New Zealand?
In August 2026, Persil had more branded searches than Cold Power among laundry detergent brands in New Zealand. Persil was estimated to have 7.4K branded searches compared to Cold Power’s 650, and held a 39.9% Share of Search versus Cold Power’s 3.5%.
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Which is more popular in search, Cold Power or Persil?
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Persil, Cold Power. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Cold Power and Persil comparison changed over the last 12 months?
3 findings
- Persil was ahead of Cold Power in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand moved from 3% to 3.5%, and its estimated monthly branded searches moved from 420 to 650.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand moved from 36.1% to 39.9%, and its estimated monthly branded searches moved from 5K to 7.4K.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
2 changes
In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Cold Power’s and Persil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cold Power
8 branded search terms
- cold power
- cold power detergent
- cold power laundry detergent
- cold power laundry liquid
- cold power liquid
- cold power nz
- cold power sensitive
- coldpower
Persil
18 branded search terms
- laundry persil
- pak n save persil
- persil
- persil 2kg
- persil 4kg
- persil 4l
- persil 5 kg
- persil 6kg
- persil detergent
- persil expert
- persil gold
- persil laundry liquid
- persil near me
- persil nz
- persil online
- persil pak n save
- persil ultimate
- persil ultimate 4kg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.