Cold Power vs Omo:Which is more popular by branded search in New Zealand?
In August 2026, Cold Power had more branded searches than Omo among laundry detergent brands in New Zealand. Cold Power was estimated to have 650 branded searches compared to Omo’s 170, and held a 3.5% Share of Search versus Omo’s 0.92%.
Follow Cold Power vs Omo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Cold Power or Omo?
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cold Power, Omo. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Cold Power and Omo comparison changed over the last 12 months?
3 findings
- Cold Power was ahead of Omo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand moved from 3% to 3.5%, and its estimated monthly branded searches moved from 420 to 650.
- Across the 11 months ending August 2026, Omo’s estimated Share of Search among laundry detergent brands in New Zealand moved from 0.94% to 0.92%, and its estimated monthly branded searches moved from 130 to 170.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
2 changes
In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cold Power’s and Omo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cold Power
8 branded search terms
- cold power
- cold power detergent
- cold power laundry detergent
- cold power laundry liquid
- cold power liquid
- cold power nz
- cold power sensitive
- coldpower
Omo
3 branded search terms
- omo detergent
- omo laundry
- omo laundry soap
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.