Brandwave

Cold Power vs Tide:Which is more popular?

In September 2026, Cold Power had more branded searches than Tide among laundry detergent brands in New Zealand. Cold Power had about 410 branded searches, while Tide had 240. Cold Power made up 3.4% of all laundry detergent brand searches we track, and Tide accounted for 2%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, Cold Power appeared in three of the five answers and Tide in none.

Among laundry detergent brands in New Zealand in September 2026

Who do people search for more?

Cold Power, about 71% more searches than Tide

Cold Power 410 searchesTide 240 searches

Who does AI mention more?

Cold Power, mentioned in 3 of 5 answers, Tide in 0

Cold Power in 3 of 5Tide in 0 of 5

Who does AI recommend more?

Cold Power, the only one of the two named

Cold Power first in 3Tide never named

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cold Power was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tide did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Persil1st
  2. ecostore2nd
  3. Surf3rd
  4. Cold Power4th
  5. Earthwise5th
  6. Dynamo5th
  7. Tide–
  8. Omo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Persil5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cold Power3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Surf3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Earthwise1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tide0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Omo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cold Power or Tide more popular in search?

This chart shows how often people search Google for Cold Power and Tide by name. Each line represents a brand's share of searches for all eight laundry detergent brands we track, month by month, from searches in New Zealand.

Cold Power and Tide among laundry detergent brands in New Zealand, by month

Share of searches by month for Cold Power, Tide. The figures are in the table below the chart.

View monthly share of searches table
MonthPersilecostoreEarthwiseCold PowerTideDynamoOmoSurf
Oct 202540.3%41.4%12.3%2.2%1.1%0.64%1.4%0.75%
Nov 202538.8%45.4%10%2%1.1%0.73%0.94%1%
Dec 202541.7%42.7%9.3%2.5%1.3%0.6%1.1%0.73%
Jan 202642.2%40.2%9.5%2.3%2.4%0.78%1.7%0.88%
Feb 202639.9%42%10.3%2.7%2%0.93%1%1.2%
Mar 202643.7%39.6%9.4%2.6%1.8%1%0.91%0.91%
Apr 202641.5%40.4%10%2.5%2.2%1.2%1.1%0.92%
May 202641.3%40.4%10%2.7%2.2%1.5%1.1%0.72%
Jun 202641.6%40.4%9.7%2.2%2.8%1.1%1.1%1.1%
Jul 202644.6%37.2%10%3.5%1.9%1.1%0.97%0.62%
Aug 202644.5%36.9%10.6%2.7%1.8%1.4%1.3%0.71%
Sep 202644%37.6%10.4%3.4%2%1.2%0.74%0.66%

How has the Cold Power and Tide comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Tide took it in January 2026, Cold Power took it in February 2026, Tide took it in June 2026, Cold Power took it in July 2026.
  • Across the 12 months ending September 2026, Cold Power’s share of searches among laundry detergent brands in New Zealand moved from 2.2% to 3.4%, and its estimated monthly branded searches moved from 210 to 410.
  • Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in New Zealand moved from 1.1% to 2%, and its estimated monthly branded searches moved from 100 to 240.

How did search popularity change for New Zealand laundry detergent brands in September 2026?

2 changes

  1. In September 2026, Cold Power gained share of searches among laundry detergent brands in New Zealand, from 2.7% to 3.4%.

  2. Estimated monthly branded searches for Tide in New Zealand rose 140% over 12 measured months, from 100 to 240 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Cold Power’s and Tide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cold Power

5 branded search terms

  • cold power
  • cold power detergent
  • cold power liquid
  • cold power sensitive
  • coldpower

Tide

3 branded search terms

  • tide detergent nz
  • tide laundry detergent nz
  • tide pods nz

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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