Cold Power vs Earthwise:Which is more popular by branded search in New Zealand?
In August 2026, Earthwise had more branded searches than Cold Power among laundry detergent brands in New Zealand. Earthwise was estimated to have 1.5K branded searches compared to Cold Power’s 650, and held an 8% Share of Search versus Cold Power’s 3.5%.
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Which is more popular in search, Cold Power or Earthwise?
Compare the laundry detergent brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Earthwise, Cold Power. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Persil | Earthwise | Cold Power | Omo |
|---|---|---|---|---|---|
| Oct 2025 | 49.9% | 36.1% | 10% | 3% | 0.94% |
| Nov 2025 | 57.5% | 32% | 7.2% | 2.7% | 0.59% |
| Dec 2025 | 51.9% | 36.7% | 7.4% | 3.2% | 0.73% |
| Jan 2026 | 49.7% | 38.6% | 7.4% | 3.2% | 1.1% |
| Feb 2026 | 51.8% | 36.2% | 7.9% | 3.4% | 0.7% |
| Mar 2026 | 49.7% | 38.9% | 7.5% | 3.3% | 0.61% |
| Apr 2026 | 51.6% | 36.8% | 7.6% | 3.2% | 0.75% |
| May 2026 | 52.2% | 36% | 7.6% | 3.5% | 0.75% |
| Jun 2026 | 50.7% | 37.7% | 7.5% | 3.3% | 0.73% |
| Jul 2026 | 48% | 39.2% | 7.6% | 4.5% | 0.64% |
| Aug 2026 | 47.6% | 39.9% | 8% | 3.5% | 0.92% |
| Sep 2026 | — | — | — | — | — |
How has the Cold Power and Earthwise comparison changed over the last 12 months?
3 findings
- Earthwise was ahead of Cold Power in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cold Power’s estimated Share of Search among laundry detergent brands in New Zealand moved from 3% to 3.5%, and its estimated monthly branded searches moved from 420 to 650.
- Across the 11 months ending August 2026, Earthwise’s estimated Share of Search among laundry detergent brands in New Zealand moved from 10% to 8%, and its estimated monthly branded searches moved from 1.4K to 1.5K.
How did search popularity change for New Zealand laundry detergent brands in August 2026?
1 change
In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Cold Power’s and Earthwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cold Power
8 branded search terms
- cold power
- cold power detergent
- cold power laundry detergent
- cold power laundry liquid
- cold power liquid
- cold power nz
- cold power sensitive
- coldpower
Earthwise
10 branded search terms
- earthwise
- earthwise cleaning
- earthwise co nz
- earthwise detergent
- earthwise dishwashing liquid
- earthwise laundry liquid
- earthwise laundry powder
- earthwise near me
- earthwise nz
- earthwise wool and delicates
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.