How popular isecostore?
In September 2026, people searched for ecostore by name about 5,720 times in New Zealand, a 21.4% increase from the previous year. These searches made up 84.2% of all New Zealand dishwasher powder brand searches, placing ecostore first out of three brands. When we asked both ChatGPT and Google AI Overviews about dishwasher powder brands, ecostore appeared in four of the five answers and was the second most recommended of the three.
ecostore is the most searched of 3 competitors and the second most recommended in AI answers.
ecostoreShare of searches 84.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
FinishShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Earth ChoiceShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dishwasher powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ecostore is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Finish1st
ecostore2nd
Earth Choice–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher powder brands
5 answers
Asked ChatGPT
“Which dishwasher powder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher powder brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher powder brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher powder nz”
Searched Google, AI Overview
“eco dishwasher powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dishwasher powder brands compete with ecostore?
Share of searches by month for ecostore, Finish. The figures are in the table below the chart.
View monthly share of searches table
| Month | ecostore | Finish | Earth Choice |
|---|---|---|---|
| Oct 2025 | 87.6% | 11.7% | 0.63% |
| Nov 2025 | 88.9% | 10.6% | 0.53% |
| Dec 2025 | 87.8% | 11.1% | 1% |
| Jan 2026 | 87.1% | 12% | 0.9% |
| Feb 2026 | 85.6% | 13.4% | 0.96% |
| Mar 2026 | 80.3% | 18.8% | 0.9% |
| Apr 2026 | 86.6% | 11.9% | 1.5% |
| May 2026 | 83.9% | 14.9% | 1.2% |
| Jun 2026 | 86.8% | 12.3% | 0.92% |
| Jul 2026 | 82.4% | 16.1% | 1.5% |
| Aug 2026 | 84.9% | 14.3% | 0.82% |
| Sep 2026 | 84.2% | 14.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 2.9K | -5.2% | -0.7 points | |
| 2, held 2nd | 14.4% | 500 | -3.8% | +0.1 points | |
| 3, held 3rd | 1.4% | 50 | +66.7% | +0.6 points |
Compare popularity between ecostore and its closest rivals
Every comparison with ecostore
42 comparisons
- ecostore vs Persil
- ecostore vs Finish
- ecostore vs Lush
- Aesop vs ecostore
- Diptyque vs ecostore
- ecostore vs Essano
- ecostore vs Jo Malone
- ecostore vs L'Occitane
- Dettol vs ecostore
- Cetaphil vs ecostore
- ecostore vs Garnier
- ecostore vs Kérastase
- ecostore vs L'Oréal Paris Elvive
- ecostore vs MooGoo
- ecostore vs OGX
- ecostore vs Olaplex
- ecostore vs Pantene
- ecostore vs Redken
- ecostore vs TRESemmé
- ecostore vs Weleda
- ecostore vs Mustela
- ecostore vs Head & Shoulders
- Earthwise vs ecostore
- ecostore vs Ethique
- ecostore vs Jif
- Dove vs ecostore
- ecostore vs Janola
- Aveeno Baby vs ecostore
- ecostore vs Nak Hair
- ecostore vs Palmolive
- Cold Power vs ecostore
- ecostore vs Morning Fresh
- ecostore vs Tide
- ecostore vs Fairy
- ecostore vs Harpic
- Dynamo vs ecostore
- ecostore vs Only Good
- Domex vs ecostore
- ecostore vs Omo
- ecostore vs Surf
- ecostore vs ELEVEN Australia
- ecostore vs QV Skincare
How has branded search demand for ecostore changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ecostore in New Zealand rose from 4.7K to 5.7K.
- Across the 12 months ending September 2026, ecostore’s share of searches among dishwasher powder brands in New Zealand decreased from 87.6% to 84.2%.
- Across the 12 months ending September 2026, ecostore’s share of searches among dishwasher powder brands in New Zealand peaked at 88.9% in November 2025 and was lowest at 80.3% in March 2026.
How did search popularity change for New Zealand dishwasher powder brands in September 2026?
3 changes

In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%.

In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%.

Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.
How are ecostore’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- eco store
- ecostore
- ecostore detergent
- ecostore dishwasher
- ecostore dishwasher powder
- ecostore dishwasher tablets
- ecostore dishwashing liquid
- ecostore laundry
- ecostore laundry liquid
- ecostore laundry powder
- ecostore laundry soaker
- ecostore nappy balm
- ecostore refill
- ecostore rinse aid
- ecostore shampoo
- ecostore ultra power
- ecostore ultra sensitive
- ecostore wool wash
- the ecostore
Do you work for ecostore? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ecostore compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Shampoo and haircare brands | 9th of 13 | 4.6% | Show ranking |
| Hand soap brands | 6th of 8 | 8.2% | Show ranking |
| Baby skincare brands | 4th of 9 | 10.7% | Show ranking |
| Shampoo bar brands | 2nd of 4 | 16.1% | Show ranking |
| Laundry detergent brands | 2nd of 8 | 37.6% | Show ranking |
| Foaming hand wash brands | 3rd of 4 | 19.4% | Show ranking |
| Household cleaning brands | 2nd of 12 | 23.8% | Show ranking |
| Dishwashing brands | 1st of 6 | 46.5% | Show ranking |
| Dishwasher powder brands | 1st of 3 | 84.2% | Shown above |

Is ecostore your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.