Brandwave

How popular isFinish?

In September 2026, people searched for Finish by name about 2,910 times in New Zealand, a 24.9% increase from the previous year. These searches made up 14.4% of all New Zealand dishwasher powder brand searches, placing Finish second out of three brands. When we asked both ChatGPT and Google AI Overviews about dishwasher powder brands, Finish appeared in four of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Finish is the second most searched of 3 competitors and the most recommended in AI answers.

  1. ecostoreShare of searches 84.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. FinishShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Earth ChoiceShare of searches 1.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top dishwasher powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Finish was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Finish is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finish1st
  2. ecostore2nd
  3. Earth Choice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher powder brands

5 answers

  • Asked ChatGPT

    “Which dishwasher powder brand should I buy in New Zealand?”

    1. 1Finish
    2. 2ecostore

  • Asked ChatGPT

    “What are the best dishwasher powder brands in New Zealand?”

    1. 1ecostore
    2. 2Finish

  • Asked ChatGPT

    “What's the best dishwasher powder brand in New Zealand for everyday cleaning?”

    1. 1Finish

  • Searched Google, AI Overview

    “dishwasher powder nz”

    1. 1Finish
    2. 2ecostore

  • Searched Google, AI Overview

    “eco dishwasher powder”

    1. 1ecostore

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dishwasher powder brands compete with Finish?

Finish against dishwasher powder brands in New Zealand, by month

Share of searches by month for ecostore, Finish. The figures are in the table below the chart.

View monthly share of searches table
MonthecostoreFinishEarth Choice
Oct 202587.6%11.7%0.63%
Nov 202588.9%10.6%0.53%
Dec 202587.8%11.1%1%
Jan 202687.1%12%0.9%
Feb 202685.6%13.4%0.96%
Mar 202680.3%18.8%0.9%
Apr 202686.6%11.9%1.5%
May 202683.9%14.9%1.2%
Jun 202686.8%12.3%0.92%
Jul 202682.4%16.1%1.5%
Aug 202684.9%14.3%0.82%
Sep 202684.2%14.4%1.4%

  1. 1.ecostore

    84.2%

    Held 1st. 2.9K estimated branded searches, -5.2% vs prior month. Share -0.7 points.

  2. 2.Finish

    14.4%

    Held 2nd. 500 estimated branded searches, -3.8% vs prior month. Share +0.1 points.

  3. 3.Earth Choice

    1.4%

    Held 3rd. 50 estimated branded searches, +66.7% vs prior month. Share +0.6 points.

Compare popularity between Finish and its closest rivals

Every comparison with Finish

5 comparisons

How has branded search demand for Finish changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Finish in New Zealand rose from 2.3K to 2.9K.
  • Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand increased from 11.7% to 14.4%.
  • Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand peaked at 18.8% in March 2026 and was lowest at 10.6% in November 2025.

How did search popularity change for New Zealand dishwasher powder brands in September 2026?

3 changes

  1. In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%.

  2. In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%.

  3. Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.

How are Finish’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • finish dishwasher powder
  • finish dishwasher tablets
  • finish dishwashing liquid
  • finish powerball
  • finish powerball quantum
  • finish powerball ultimate
  • finish quantum

How the Brand Demand Index is measured

Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, in New Zealand.

Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Finish compete?

Finish is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dishwashing brands2nd of 637.5%Show ranking
Detergent pods brands2nd of 312.9%Show ranking
Dishwasher powder brands2nd of 314.4%Shown above
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Is Finish your brand?

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