Brandwave

ecostore vs Finish:Which is more popular?

In September 2026, ecostore had more branded searches than Finish among dishwasher powder brands in New Zealand. ecostore had about 2,930 branded searches, while Finish had 500. ecostore made up 84.2% of all dishwasher powder brand searches we track, and Finish accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about dishwasher powder brands, ecostore and Finish each appeared in four of the five answers. Finish was mentioned before ecostore in two out of three answers.

Among dishwasher powder brands in New Zealand in September 2026

Who do people search for more?

ecostore, about 6 searches for every 1 for Finish

ecostore 2.9K searchesFinish 500 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ecostore in 4 of 5Finish in 4 of 5

Who does AI recommend more?

Finish, named ahead of ecostore in 2 of 3 answers

Finish first in 2ecostore first in 1

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Top dishwasher powder brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ecostore was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Finish was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Finish was listed before ecostore in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Finish1st
  2. ecostore2nd
  3. Earth Choice–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dishwasher powder brands

5 answers

  • Asked ChatGPT

    “Which dishwasher powder brand should I buy in New Zealand?”

    1. 1Finish
    2. 2ecostore

  • Asked ChatGPT

    “What are the best dishwasher powder brands in New Zealand?”

    1. 1ecostore
    2. 2Finish

  • Asked ChatGPT

    “What's the best dishwasher powder brand in New Zealand for everyday cleaning?”

    1. 1Finish

  • Searched Google, AI Overview

    “dishwasher powder nz”

    1. 1Finish
    2. 2ecostore

  • Searched Google, AI Overview

    “eco dishwasher powder”

    1. 1ecostore

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecostore or Finish more popular in search?

This chart shows how often people search Google for ecostore and Finish by name. Each line represents a brand's share of searches for all three dishwasher powder brands we track, month by month, from searches in New Zealand.

ecostore and Finish among dishwasher powder brands in New Zealand, by month

Share of searches by month for ecostore, Finish. The figures are in the table below the chart.

View monthly share of searches table
MonthecostoreFinishEarth Choice
Oct 202587.6%11.7%0.63%
Nov 202588.9%10.6%0.53%
Dec 202587.8%11.1%1%
Jan 202687.1%12%0.9%
Feb 202685.6%13.4%0.96%
Mar 202680.3%18.8%0.9%
Apr 202686.6%11.9%1.5%
May 202683.9%14.9%1.2%
Jun 202686.8%12.3%0.92%
Jul 202682.4%16.1%1.5%
Aug 202684.9%14.3%0.82%
Sep 202684.2%14.4%1.4%

How has the ecostore and Finish comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand dishwasher powder brands in September 2026?

2 changes

  1. In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%.

  2. Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using ecostore’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecostore

11 branded search terms

  • eco store
  • ecostore
  • ecostore dishwasher
  • ecostore dishwasher powder
  • ecostore dishwasher tablets
  • ecostore nappy balm
  • ecostore refill
  • ecostore rinse aid
  • ecostore ultra power
  • ecostore ultra sensitive
  • the ecostore

Finish

4 branded search terms

  • finish powerball
  • finish powerball quantum
  • finish powerball ultimate
  • finish quantum

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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