How popular isEarth Choice?
In September 2026, people searched for Earth Choice by name about 50 times in New Zealand, a 150% increase from the previous year. These searches made up 1.4% of all New Zealand dishwasher powder brand searches, placing Earth Choice third out of three brands. When we asked both ChatGPT and Google AI Overviews about dishwasher powder brands, Earth Choice did not appear in any of the answers.
Earth Choice is the third most searched of 3 competitors and not listed in any AI answer.
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Top dishwasher powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Earth Choice did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Finish1st
ecostore2nd
Earth Choice–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher powder brands
5 answers
Asked ChatGPT
“Which dishwasher powder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher powder brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher powder brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher powder nz”
Searched Google, AI Overview
“eco dishwasher powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dishwasher powder brands compete with Earth Choice?
Share of searches by month for ecostore, Finish, Earth Choice. The figures are in the table below the chart.
View monthly share of searches table
| Month | ecostore | Finish | Earth Choice |
|---|---|---|---|
| Oct 2025 | 87.6% | 11.7% | 0.63% |
| Nov 2025 | 88.9% | 10.6% | 0.53% |
| Dec 2025 | 87.8% | 11.1% | 1% |
| Jan 2026 | 87.1% | 12% | 0.9% |
| Feb 2026 | 85.6% | 13.4% | 0.96% |
| Mar 2026 | 80.3% | 18.8% | 0.9% |
| Apr 2026 | 86.6% | 11.9% | 1.5% |
| May 2026 | 83.9% | 14.9% | 1.2% |
| Jun 2026 | 86.8% | 12.3% | 0.92% |
| Jul 2026 | 82.4% | 16.1% | 1.5% |
| Aug 2026 | 84.9% | 14.3% | 0.82% |
| Sep 2026 | 84.2% | 14.4% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 2.9K | -5.2% | -0.7 points | |
| 2, held 2nd | 14.4% | 500 | -3.8% | +0.1 points | |
| 3, held 3rd | 1.4% | 50 | +66.7% | +0.6 points |
Compare popularity between Earth Choice and its closest rivals
How has branded search demand for Earth Choice changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Earth Choice in New Zealand rose from 20 to 50.
- Across the 12 months ending September 2026, Earth Choice’s share of searches among dishwasher powder brands in New Zealand increased from 0.63% to 1.4%.
How did search popularity change for New Zealand dishwasher powder brands in September 2026?
3 changes
In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%.
In September 2026, ecostore lost share of searches among dishwasher powder brands in New Zealand, from 84.9% to 84.2%.
Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.
How are Earth Choice’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- earth choice
- earth choice dishwashing
Do you work for Earth Choice? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Earth Choice compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dishwashing brands | 6th of 6 | 0.64% | Show ranking |
| Dishwasher powder brands | 3rd of 3 | 1.4% | Shown above |
Is Earth Choice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.