Earth Choice vs Finish:Which is more popular?
In September 2026, Finish had more branded searches than Earth Choice among dishwasher powder brands in New Zealand. Finish had about 500 branded searches, while Earth Choice had 50. Finish made up 14.4% of all dishwasher powder brand searches we track, and Earth Choice accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about dishwasher powder brands, Finish appeared in four of the five answers and Earth Choice in none.
Who do people search for more?
Finish, about 10 searches for every 1 for Earth Choice
Who does AI mention more?
Finish, mentioned in 4 of 5 answers, Earth Choice in 0
Who does AI recommend more?
Finish, the only one of the two named
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Top dishwasher powder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Finish was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Earth Choice did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Finish1st
ecostore2nd
Earth Choice–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Finish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Earth Choice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dishwasher powder brands
5 answers
Asked ChatGPT
“Which dishwasher powder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dishwasher powder brands in New Zealand?”
Asked ChatGPT
“What's the best dishwasher powder brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“dishwasher powder nz”
Searched Google, AI Overview
“eco dishwasher powder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Earth Choice or Finish more popular in search?
This chart shows how often people search Google for Earth Choice and Finish by name. Each line represents a brand's share of searches for all three dishwasher powder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Finish, Earth Choice. The figures are in the table below the chart.
View monthly share of searches table
| Month | ecostore | Finish | Earth Choice |
|---|---|---|---|
| Oct 2025 | 87.6% | 11.7% | 0.63% |
| Nov 2025 | 88.9% | 10.6% | 0.53% |
| Dec 2025 | 87.8% | 11.1% | 1% |
| Jan 2026 | 87.1% | 12% | 0.9% |
| Feb 2026 | 85.6% | 13.4% | 0.96% |
| Mar 2026 | 80.3% | 18.8% | 0.9% |
| Apr 2026 | 86.6% | 11.9% | 1.5% |
| May 2026 | 83.9% | 14.9% | 1.2% |
| Jun 2026 | 86.8% | 12.3% | 0.92% |
| Jul 2026 | 82.4% | 16.1% | 1.5% |
| Aug 2026 | 84.9% | 14.3% | 0.82% |
| Sep 2026 | 84.2% | 14.4% | 1.4% |
How has the Earth Choice and Finish comparison changed over the last 12 months?
3 findings
- Finish was ahead of Earth Choice in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Earth Choice’s share of searches among dishwasher powder brands in New Zealand moved from 0.63% to 1.4%, and its estimated monthly branded searches moved from 20 to 50.
- Across the 12 months ending September 2026, Finish’s share of searches among dishwasher powder brands in New Zealand moved from 11.7% to 14.4%, and its estimated monthly branded searches moved from 370 to 500.
How did search popularity change for New Zealand dishwasher powder brands in September 2026?
2 changes
In September 2026, Earth Choice gained share of searches among dishwasher powder brands in New Zealand, from 0.82% to 1.4%.
Estimated monthly branded searches for Finish in New Zealand rose 35.1% over 12 measured months, from 370 to 500 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Earth Choice’s and Finish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Earth Choice
2 branded search terms
- earth choice
- earth choice dishwashing
Finish
4 branded search terms
- finish powerball
- finish powerball quantum
- finish powerball ultimate
- finish quantum
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