How popular isEarth Choice in search?
In August 2026, there were an estimated 20 branded searches for Earth Choice in New Zealand which held steady over the last 11 months. Earth Choice holds 0.14% estimated Share of Search among New Zealand dishwashing brands and is ranked 4th of 4 competitors for search popularity.
ecostore63.6%
Finish30.3%
Morning Fresh6%
Earth Choice0.14%
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Which dishwashing brands compete with Earth Choice?
Share of Search by month for ecostore, Finish, Morning Fresh, Earth Choice. The figures are in the table below the chart.
View monthly share of search table
| Month | ecostore | Finish | Morning Fresh | Earth Choice |
|---|---|---|---|---|
| Oct 2025 | 67.1% | 28.4% | 4.4% | 0.19% |
| Nov 2025 | 74.1% | 22.5% | 3.3% | 0.17% |
| Dec 2025 | 68.5% | 26.5% | 4.7% | 0.32% |
| Jan 2026 | 66.1% | 28.5% | 5.1% | 0.26% |
| Feb 2026 | 63% | 32.2% | 4.6% | 0.19% |
| Mar 2026 | 58.2% | 35.1% | 6.3% | 0.4% |
| Apr 2026 | 60.7% | 32.7% | 6.3% | 0.32% |
| May 2026 | 59% | 33% | 7.8% | 0.23% |
| Jun 2026 | 63.4% | 29.9% | 6.5% | 0.17% |
| Jul 2026 | 61.7% | 31.9% | 6.2% | 0.3% |
| Aug 2026 | 63.6% | 30.3% | 6% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.6% | 8.8K | +6% | +1.9 points | |
| 2, held 2nd | 30.3% | 4.2K | -2.3% | -1.6 points | |
| 3, held 3rd | 6% | 830 | 0% | -0.2 points | |
| 4, held 4th | 0.14% | 20 | -50% | -0.2 points |
1.
ecostore63.6%
held 1st · 8.8K estimated branded searches · +6% vs prior month · +1.9 points
2.
Finish30.3%
held 2nd · 4.2K estimated branded searches · -2.3% vs prior month · -1.6 points
6%
held 3rd · 830 estimated branded searches · 0% vs prior month · -0.2 points
0.14%
held 4th · 20 estimated branded searches · -50% vs prior month · -0.2 points
Compare search popularity between Earth Choice and its closest rivals
How has branded search demand for Earth Choice changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Earth Choice in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Earth Choice’s estimated Share of Search among dishwashing brands in New Zealand held steady, from 0.19% to 0.14%.
How did search popularity change for New Zealand dishwashing brands in August 2026?
3 changes
In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.
How is Earth Choice measured?
Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- earth choice dishwasher powder
- earth choice dishwasher tablets
- earth choice dishwashing
- earth choice dishwashing liquid
Do you work for Earth Choice? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Earth Choice your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.